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Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   @PamMktgNut   bridging  the     social  digital ...
Embrace     the   JOURNEY!  
Houston,  we  have  a  problem.    
news     no  longer   breaks!   It     tweets!    
stop     the   noise!  
don’t  starve  your  community  
76%  marketers  think  they   know  what  customers  want   34%  have  asked  them   Source: Pivot
-­‐  59%  social  customers  want  to  share  feedback     -­‐  58%  want  customer  service  ...
YOU     are  the     media  
your                ul2mate                            plaVorm  
talk  to  yourself  much?  
teach  others  to  talk  to   themself?  
crazy  depressed  cat  lady   counselor?  
don’t  fall  for  tricks   KloutFacebook Edgerank
don’t  fake  un2l  you  make  it     Source: Creative Commons
Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Tal...
quit  whining!  
run  it  like  a  BUSINESS!    
IDC  predicts  1.3B  mobile   workers  by  2015  
90%  mobile  users  have  device   within  arms  reach  100%  of  2me  
Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobi...
is  anyone   listening    to  you?  
think  DNA,  not  tools    
• WHO are you talking to? •  WHAT do they need? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they car...
audio  bridging  the  divide  
think  assets   templates hangout
ac2vate   influencers  
COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist ...
got  it?  
Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com
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Bridging the Social Digital Divide #Isummit 2013 Presentation

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Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Bridging the Social Digital Divide #Isummit 2013 Presentation

  1. Pam  Moore   CEO  /  Founder   Marke2ng  Nutz   @PamMktgNut   bridging  the     social  digital  divide  
  2. Embrace     the   JOURNEY!  
  3. Houston,  we  have  a  problem.    
  4. news     no  longer   breaks!   It     tweets!    
  5. stop     the   noise!  
  6. don’t  starve  your  community  
  7. 76%  marketers  think  they   know  what  customers  want   34%  have  asked  them   Source: Pivot
  8. -­‐  59%  social  customers  want  to  share  feedback     -­‐  58%  want  customer  service   only  34%  marketers  think  these   services  are  in  demand   Source: Pivot
  9. YOU     are  the     media  
  10. your                ul2mate                            plaVorm  
  11. talk  to  yourself  much?  
  12. teach  others  to  talk  to   themself?  
  13. crazy  depressed  cat  lady   counselor?  
  14. don’t  fall  for  tricks   KloutFacebook Edgerank
  15. don’t  fake  un2l  you  make  it     Source: Creative Commons
  16. Human  Brands:     •  Think like humans •  Care about humans •  Value relationships •  Listen to other humans •  Talk like humans •  Have a personality •  Show their “human” •  Make & own their mistakes •  Are available •  Know themselves •  Know their audience •  Invest in people
  17. quit  whining!  
  18. run  it  like  a  BUSINESS!    
  19. IDC  predicts  1.3B  mobile   workers  by  2015  
  20. 90%  mobile  users  have  device   within  arms  reach  100%  of  2me  
  21. Social  Media  2013   •  Major factors driving social media in 2013 –  Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs –  Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 –  G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
  22. is  anyone   listening    to  you?  
  23. think  DNA,  not  tools    
  24. • WHO are you talking to? •  WHAT do they need? •  HOW can you help? •  WHERE do they want to talk? •  WHY should they care?
  25. audio  bridging  the  divide  
  26. think  assets   templates hangout
  27. ac2vate   influencers  
  28. COMMUNITIES CREATE MARKETS Opportunity Harvest Free     member   Paid     member   Loyal     evangelist   Community Zone Customer Zone $$
  29. got  it?  
  30. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com

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