Bridging the Social Digital Divide #Isummit 2013 Presentation
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Pam MooreCEO /Co-Founder Social Media Marketing Training, Consulting & Branding Agency / Keynote Speaker /Host Social Zoom Factor at Founder -Marketing Nutz Social Media Branding Digital Marketing Agency
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Bridging the Social Digital Divide #Isummit 2013 Presentation
Orlando Social Media Agency, Marketing Nutz CEO & Founder presented strategies & tips for bridging the social media digital divide at the #Isummit event in Orlando, Florida 2013.
Pam MooreCEO /Co-Founder Social Media Marketing Training, Consulting & Branding Agency / Keynote Speaker /Host Social Zoom Factor at Founder -Marketing Nutz Social Media Branding Digital Marketing Agency
16. Human
Brands:
• Think like humans
• Care about humans
• Value relationships
• Listen to other humans
• Talk like humans
• Have a personality
• Show their “human”
• Make & own their mistakes
• Are available
• Know themselves
• Know their audience
• Invest in people
21. Social
Media
2013
• Major factors driving social
media in 2013
– Mobile - # of ppl accessing
internet via mobile phone
increasing by 60.3% to 818.4
million in last 2 yrs
– Older user adoption: 55-64
fastest growing on Twitter with
79% growth rate since 2012
– G+ & Facebook ages 45-54
are fastest growing, with 46%
& 56% growth