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Social Media Plan - Eliminate Random Acts of Marketing (RAMs) Keynote iSummit
- RandomActs ofMarketingKeynote PresentationiSummitOrlando, FloridaSeptember 17, 2012Pam MooreCEO / Founder Marketing Nutz@PamMktgNut
- agenda • What is a RAM? • Identifying RAMs • Eliminating RAMs • When to embrace RAMs Proprietary & Confidential - Copyright Marketing Nutz 2012
- why Marketing Nutz? “CEO best selling author recognized by Forbes as Top 10 Social Media Women + Top 10 & Top 50 Social Media Power Founders have 30+ years Influencers!” combined experience in digital marketing, corporate brand, startups & platforms. “Experience helping brands of all size bridge complex gap to social success.” “PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!”
- Why should we listen to these nutz?• 2 Founders 30+ combined years digital services and partner relations with business entrepreneur to enterprise• “Walk the Walk” – 90K+ Twitter Followers, 4000+ FB “likes” and 3000+ Connections on LinkedIn.• New York Times best selling book author (X2)• Forbes “Top 10 most influential people on Social Media 2012”.• Forbes “Top 5 most influential women on Social Media 2012”.• Driving innovation across global social ecosystem 18 - 24 mos ahead.
- founders Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut
- what we doIntegrated business & conversation platforms• Social brand management• Digital development• Social Media Marketing• Online Reputation Management• Social Search Engine Optimization• Social business consulting• Training: 1:many online, corporate training, team & executive workshops
- we believe…• In the little guy• In sharing our best stuff• Integrated• Slowing down to speed up• Heartbeat of social is YOU!
- Get Comfortable BeingUNComfortable
- Guarantee = CHANGE Only guarantee = change. #isummit @pammktgnut
- Bring it!
- where do you begin? Where you start depends on goals, objectives and audience.
- Step 1: ID & Acknowledge RAMs!Not fundedNot in the planNot integratedNo metrics for success
- The result….
- Step 2: Eliminate the RAMs
- We usePOSTstrategy toframe theSocial MediaStrategy #isummit @pammktgnut
- POST+GM People Identify WHO & assess their social activities Objectives What do you want to accomplish? WHY? Strategy Plan for how relationships with the “people” will change Technology Decide which social technologies to use Goals Set goals for achievement, qualitative & quantitative Metricsbe used to measure success What metrics willBased Upon POST Methodology Source: Forrester Research #isummit @pammktgnut
- Social Media = Ultimate RelationshipNurture Platform #isummit @pammktgnut
- StopINTERRUPTING #isummit @pammktgnut
- It’s what HappensAFTERtheLIKE & FOLLOW that matters Most ! #isummit @pammktgnut
- Heartbeat of Social = People
- Know youraudience #isummit @pammktgnut
- People don’t buy things, they join things #isummit @pammktgnut
- COMMUNITIES CREATEMARKETS Opportunity Harvest Free member Community Zone Paid member Loyal evangelist Customer Zone $ $ #isummit @pammktgnut
- Social Currency = ACTION #isummit @pammktgnut
- Social media Businessplugsinto yourBusiness #isummit @pammktgnut
- Not about next big thing 4
- Set goals 28
- SMARTObjectives&Goals are key to Success #isummit @pammktgnut
- Social Business Maturity• Mindset• Social Media Program• Leadership & Organizational Model• Processes & Policies• Education• Measurement• Technology #isummit @pammktgnut
- EVALUATE EACH INITIATIVE Impact Readiness How does it Do we have support an people who can objective? do this? What metrics Is there budget? matter? Risks Priority What are the risks Does this if we do this? initiative enable What if we don’t? other work?Source: Altimeter Group #isummit @pammktgnut
- Time =Money #isummit @pammktgnut
- Step 3: Prevent Future Re- Occurence “There is gold in them there analytics!” #isummit @pammktgnut
- Use appropriate Metrics • Business metrics: revenue, CSAT, Corporate reputation. LOB/Geo • Social media analytics: Stakeholders Insights, share of voice, resonance, Social WOM. Strategist/Communit • Engagement metrics: y Manager fans, followers, clicks.Source: Altimeter Group
- Questions?
- Stomp those RAMs!Facebook: http://www.pamsfanpage.comBlog: http://www.pammarketingnut.comAgency: http://www.themarketingnutz.comTwitter: @PamMktgNut
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