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How The C-Suite Use Social Media [With a focus on Twitter]

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How the C-suite use social media was a presentation given March 4th, 2014 in Regina. The first part was a background on Social Media and why it's here to stay. The second part is the 5 Myths about Twitter, and finally we end off with my 3 how-to's. It's a fun one!

Learn more at http://strategylab.ca

Love,

Jeph

Published in: Business
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How The C-Suite Use Social Media [With a focus on Twitter]

  1. 1. Why is being social important to the c- suite?
  2. 2. 70% of Americans now say they look at product reviews before making a purchase. -Zero Moment of Truth by Jim Lecinski
  3. 3. 79% of consumers now say they use a smartphone to help with shopping. -Zero Moment of Truth by Jim Lecinski
  4. 4. 83% of moms say they do online research after seeing TV commercials for products that interest them. -Zero Moment of Truth by Jim Lecinski
  5. 5. There are 554,750,000  active users on Twitter
  6. 6. who tweet more than 400,000,000 tweets per day
  7. 7. That’s an average of around 5,800tweets every second of the day
  8. 8. 460,000people sign up for Twitter every day
  9. 9. Who else is on Twitter?
  10. 10. During the 3 minutes when the market plunged, that fake tweet erased $136 billion in equity market value.
  11. 11. 5 Myths About Social Media
  12. 12. 5 Myths About Social Media 1.  It takes too much time 2.  I have nothing to share 3.  I don’t want to make a mistake 4.  I don’t want to look unprofessional 5.  I don’t want to lose my privacy
  13. 13. 5 Myths About Social Media 1. It takes too much time
  14. 14. Surely electronic mail won’t replace writing a letter or picking up the telephone. It takes too much time!
  15. 15. I agree completely darling, now don’t call me Shirley.
  16. 16. Remember Parkinson’s Law
  17. 17. 5 Myths About Social Media 2. I have nothing to share
  18. 18. 5 Myths About Social Media Yeah you do.
  19. 19. 3.
  20. 20. Apologize. Seeking the forgiveness of others is an action that epitomizes vulnerability. It is the ultimate form of openness. -Extreme Trust by Don Peppers & Martha Rogers
  21. 21. 5 Myths About Social Media 4. I don’t want to look unprofessional
  22. 22. Do you know anyone that made into the history books by being “professional”?
  23. 23. 5 Myths About Social Media 5. I don’t want to lose my privacy
  24. 24. You did when you signed up for your first credit card.
  25. 25. In the future, will we want leaders who are: more transparent? or less transparent?
  26. 26. "People want CEOs who are real. They want to know what you think,” talking about Twitter he adds “can you think of a more cost- effective way of getting to your customers and employees?” -Bill George, Management professor at Harvard Business School & avid tweeter.
  27. 27. What are some good examples of how people are using social?
  28. 28. “Conversations cannot be controlled. They can only be joined.” -Randall Rothenberg, former advertising columnist for The New York Times & current president of the Interactive Advertising Bureau trade group
  29. 29. 3 How To’s Get your news Share your knowledge Find interest in others
  30. 30. 1.  Get your news. Follow these accounts:
  31. 31. 1.  Get your news. Follow these accounts:
  32. 32. 2. Share what you’re reading.
  33. 33. 3. The secret to Twitter?
  34. 34. “Find a genuine interest in other people.” -Dale Carnegie
  35. 35. What do you use LinkedIn for?
  36. 36. Tools to make you smarter at Twitter http://favstar.fm/ https://followerwonk.com/ http://www.twitalyzer.com/ https://twitter.com/search-home http://www.chrisbrogan.com/50-power-twitter-tips/ http://garyvaynerchuk.com/infographic-how-to-use- twitter-like-an-expert/
  37. 37. Questions?
  38. 38. Sources: http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/ http://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont- have-a-social-ceo-youre-going-to-be-less-competitive/ http://fanpagelist.com/category/executives/view/list/sort/followers_today/ 140 Characters of Risk http://online.wsj.com/news/articles/ SB10000872396390444083304578018423363962886 http://www.theceoguru.com/the-top-25-ceos-to-follow-on-twitter/ http://www.huffingtonpost.com/vala-afshar/the-top-50-social-chief- e_b_3380055.html http://www.washingtonpost.com/blogs/worldviews/wp/2013/04/23/syrian- hackers-claim-ap-hack-that-tipped-stock-market-by-136-billion-is-it- terrorism/ http://blog.rivaliq.com/twitter-for-business-why-its-more-important-than-ever/

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