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Kipp Bodnar

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Kipp Bodnar

  1. 1. Social MediaLead Generation
  2. 2. I’m Brian Bodnar. I’m Kipp Halligan.Nice to meet you. Nice to meet you. @KippBodnar
  3. 3. I’m Brian Halligan.I wrote The B2BNice toMedia you.Social meet Book. amzn.to/b2bsm2
  4. 4. #B2BSM
  5. 5. I am a dork.
  6. 6. We’ve got aa Problem.
  7. 7. 73% of CEOsdon’t believe marketers drive revenue. 91 FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  8. 8. Marketing isn’tArts and Crafts.
  9. 9. We’re creative.
  10. 10. An opportunity,not a problem.
  11. 11. Youropportunity, toshine.
  12. 12. Leads fixthe problem.
  13. 13. What is aLead?
  14. 14. LEADS AREA PROXYFOR SALES.
  15. 15. Your goal shouldnt be to buy leads. Your goal should be to buy customers.@KippBodnar Tweet This! #B2BSM
  16. 16. What is aSocial Media?
  17. 17. Social Mediaisn’t huggingcustomers.
  18. 18. Social Media that doesn’t drive revenue is destined for failure.@KippBodnar Tweet This! #B2BSM
  19. 19. How Social Media LeadsHappen1Twee t Landing Page Form Lead Like Blog CTA Landing Post Page Product CTA Landing +1 Page Page
  20. 20. InformationTransactions
  21. 21. 3 MUST-HAVESFORSOCIAL MEDIALEADGENERATION:
  22. 22. 1 Build Social Media Reach 2 Maximize Content Discovery3 Conversion Ubiquity
  23. 23. 1 Build Social Media Reach
  24. 24. BuildSocial MediaReach.
  25. 25. Follow. Friend.Connect.
  26. 26. Share lots oflinks.
  27. 27. BITLY, 9/2011The shelf life of a social media link is 3 hours.
  28. 28. AutomaticSharing
  29. 29. Leverageexistingcontacts.
  30. 30. Use email forreach building.
  31. 31. 2 Maximize Content Discovery
  32. 32. Closed MillionsIn Sales FromOnline LeadsROI – 2800%!
  33. 33. ContentCalendar.
  34. 34. Build socialthank you pages.
  35. 35. 3 Conversion Ubiquity
  36. 36. Marketing ismath.
  37. 37. What is aCall-to-Action?
  38. 38. Place CTAsEverywhere.
  39. 39. Google.com/DFP
  40. 40. Testing CTAs aid testing.
  41. 41. What canyou stopdoing ?
  42. 42. Build Social Media1 Reach 2 Maximize Content Discovery3 Conversion Ubiquity
  43. 43. Mastered theMystery.
  44. 44. Proved theCEO Wrong.
  45. 45. You’re theStar.
  46. 46. THANK YOU.

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