leveraging social media in business brokerage

1. Leveraging Social Media To Overcome
Social Distancing
And
Platform Hacks
“Social Media Is Not A Fad Because It’s Huma
Gary Vaynerchuk

2. • Social Media is what the
newspaper, radio and tv
were for our forbearers –
Communication Matters
• Platforms are not singular:
Everyone is Everywhere
• Platforms Evolve – And
Users Migrate
• Give, Give, Give Value –
Long Tail - a Marathon
• Connect with All and Engage
not just LIKES: Be Vanilla –
Not Chocolate Chip Mint
• DM, Sub Groups, Search
Tools, Livestream,
Intelligence – your targets
lives are on display

3. Social media requires that business leaders
start thinking like small-town shop owners.
This means taking the long view and avoiding
short-term benchmarks to gauge progress. It
means allowing the personality, heart and soul
of the people who run all levels of the

4. Connecting Virtually
Corona Virus Offers An Opportunity: The
opportunity to grab customers attention through providing
education and value they can use building loyalty and a
relationship with You and the Transworld Brand.
Be Everywhere, All The Time, In Perpetuity: Each Site
is used by different people but they migrate and platforms change
and evolve all the time as they monetize:

5. From my 85 year old mother to my 8 year old son everyone is
On a app or platform. The challenge is to get in front of them wit
something they want…not what you want to give them in the
format you want. It is not about you. It requires you to listen and
observe peoples behavior without judgement.

6. Facebook Hacks
• Its not for Kids – average age 40.5 / 55% female 45% male
• Livestream
• Sellers are there and they scroll slow
• Search Engine Powerful: type pizza, set area DM owners
with Podcast Industry specific episodes, free valuation, ndustry
insights, Comps, Drop Letter, BizBuySell Comps
• Monitor Sub Industry Groups: Small Business Pages Locally
Entrepreneur, Advice Pages, Rants/ Raves
• Give Value: By being the trusted advisors you are a resource –
be the “guy who knows a guy”- educate and inform without
expectation.
• Engage - Liking is nice but to make an impression write,
engage, have a conversation - it creates engagement and sets
you apart

7. Twitter Hacks
• Water Cooler of the internet: Drop into conversations but
be careful of it getting wild and out of control. Be Vanilla
• Hash Tag Piracy: leverage the trends to get your brand out
in front of local events. Pro Sports, College Sports, my PC
Friars all have fan groups who fanatically follow a team and
#tag #PCBB #UCF #sooners Leverage your profile and
fandom to grow your brand.
• Demographics: 52% users between 25 and 50 years old.
Strong Spread across the spectrum. Opportunity for Cradle
to Grave Branding
• Take Care with Comments limited space can mean
miscommunication.
• Periscope: Go Live

8. YouTube
• Corona Has Spiked Usage
• Google Owned - So Google Ranks It: Keyword and #tag
and Google My Business Cross Marketing
• How to? How do I? Question Rich – visual, audio, and
copy rich medium.
• 73% of Adults Use Youtube. Average Time per view is 11
minutes 34 seconds.
• Relevance Matters 3x as much: Whose talking means
nothing (not influencer driven)
• Educate, Give Value, Share Across Platforms

9. Instagram
• Pictures Has Spiked Usage
• Facebook Owned: Images must Grab use UNSPLASH
• #Hashtags work well
• Sub 60 Second Video
• Instagram TV / Go Live
• 52% Female 23 minutes a day
• Leverage Influencers that are Local
• Search is powerful as are DM’s for virtual drop
• Engage with conversation – play to the vanity – Link t FB
to save time

10. Quora
• Questions platform from the masses by category and topic
• Former Facebook Employee Founders- they think FB
Way
• Shareable
• You can upload voice, pics, video or textual responses
• 400 million users, spend 1 to 4 hours a day
• 77% from 18 to 35 years of age
• Cradle to Grave Brand loyalty….Obi Won Kinobi
• Opportunity to be the Wise Pro
• Answer the question people are afraid to ask truthfully.

11. LinkedIn
• 660 Million and 57% Male with ½ college educated
• #2 B2B marketing platform behind...Facebook
• Search Tools Powerful for Premium Users with DM’s
• Publish Articles, Engage on business topics to drive
authority
• Google Friendly- i.e. it shows in searches
• Be Professional but not Fanatical – do not die on a hill. Be
Collegial
• Engage not just LIKE, weigh in with insights that add value
• When sharing video or articles make sure they are
professional and error free
• Send Audio Drop Letters – they will listen its unique and it
says something – you are modern and innovative

12. TikTok
• Formerly Musically – it evolved
• Humor, Comedy, Dance- it will transition – the real estate
is free now (Malibu in 1800’s) buy the real estate so when it
changes you have the attention
• Organic reach massive and growing
• 56% male, 800 million users - 16 to 24 but aging it will
“facebook” morph when it monetizes. In 10 yrs they are 34
• What will the class of 2020 do? They are there…help
them figure it out…massive unemployment…educate them
of the path, the options, the pride of ownership (Mike
Rowe)

13. Platforms Evolve
• MySpace, Facebook, Twitter, Instagram,
Youtube, Google+, Snapchat, TikTok -
Platforms come and go.
• Logarithms shift as the business model changes
and tries to monetize
• Death Stars of information and reach
• Properly Leveraged They can Shape
Consumers Behavior…if you think it shaped the
Election of 2018 it sure as heck can shape small
town business broker world.
• Observe Where people are…it its not working its

14. Voice Hack
• Amazon Alexa does not look at google sites-
does look to facebook reviews, yelp, bing and
foursquare
• Bing is the default for Microsoft – Amazon
Recognizes
• Google Assistant and Google Voice only
looks at Google compatable sites and google
reviews
• Do a Podcast to your market on specific areas
or markets or industries: Soundcloud, Stitcher,
Podbean all free

15. Other Platforms & Tools

16. Questions and Comments?