1. IntroductIon to communIcatIon
under guIdance - ms. sucHeta
onKarI
From-
nIteen.P & KusHaL.m

2. content

3. BusIness communIcatIon
Communication is the art of transmitting
information, ideas, attitudes from one person to
another.
Communication is the process of
meaningful interaction among human beings.

4. cHaracterIstIcs oF communIcatIon
 It is a 2-way process
 Communication process happens between or
among two or more parties. (Sender and Receiver)
 Communication involves exchange of ideas,
feelings, information, thoughts, and knowledge.
 Communication should involves mutual
understanding between Sender and Receiver .

5. oBjectIves oF BusIness communIcatIon
 Conveying the right message
 Co-ordination of effort
 Good industrial relations
 Development of managerial skills
 To send message
 To receive message
 To promote
 To inform

6. WHy do We communIcatIon ?
WE COMMUNICATION TO -
 Inform  Reveal
 Misinform  Persuade
 Counsel  Accept
 Sell  Affirm
 Buy  Clarify
 Confuse  Motivate
 Confirm  Criticize
 Advice  Deny
 Teach  Conceal
 Learn

7. cHanneL oF communIcatIon
SENDER CHANNEL MEDIUM RECEIVER
FEED BACK

8. Example for :Channel of Communication
PRINCIPLE PEON NOTICE STUDENT
SENDER CHANNEL MEDIUM RECEIVER

9. tyPes oF communIcatIon

10. IntraPeronaL communIcatIon
Intrapersonal communication is language
use or thought internal to the communicator. It
occurs when an individual sends and receives
messages internally. (occurring in the mind of the
individual)

11. PRAYING
APPRECIATION YOURSELF
LOOKING IN THE MIRROR
Crossing your fingers for your results etc.

12. InterPersonaL communIcatIon
Interpersonal communication is the
universal form of communication that takes
place between two individuals. Since it is person-
to-person contact, it includes everyday exchange
of thoughts that may be formal or informal.

13. INTERVIEW (FORMAL)
CONVERSATION (INFORMAL)
 Talking to mate, chatting etc.

14. grouP communIcatIon
Group communication is
interpersonal communication performed
when there are more than 3 individuals during
which information is shared, ideas developed,
decisions made, and/or problems solved etc.

15. TEACHER TEACHING
POLITIC IANS APPEALING
FOR VOTES
Lectures, meetings, group discussions etc.

16. mass communIcatIon
For mass communication we require a
mediator to transmit information.
Communication through mass media to large
segments of the population at the same time.

17. TELEVISIONS
NEWSPAPERS
 Radio, magazines, reports, pan plates etc.

18. metHods oF communIcatIon
There are two methods of
communication-

19. verBaL communIcatIon
Communicating with words, written or
spoken. Verbal communication consists of
speaking, listening, writing and reading.

20. verBaL communIcatIon
oraL WrItten
 Speech  Reports
 Vote appeal  Illustrations
 Interview  Memos
 Lecture  Telegrams
 Facsimiles (FAX)
 E-mails
 Tenders

21. audIo verBaL communIcatIon
RADIO
CELLPHONES
 Walky-talky, pre recorded cassettes, songs etc.

22. vIsuaL verBaL communIcatIon
TRAFFIC SIGN
STAMPS AND SEALS
* For visual verbal communication visual content should contain words/letters.

23. audIo-vIsuaL verBaL communIcatIon
PRESENTATIONS , SEMINARS
MOVIES
 Video conferencing, television advertisements etc.

24. non verBaL communIcatIon
Non-verbal communication includes the
overall body language of the person who is
speaking, which will include the body posture,
the hand gestures, and the overall body
movements. It also includes signs , symbols etc.

25. audIo non verBaL communIcatIon
WHISTLE HORN BELL
 Siren, instrumental music etc.

26. vIsuaL non verBaL communIcatIon
SYMBOLIZES MARRIED PEACE RESTROOM
MEN/WOMEN
* For visual Non Verbal communication visual content should NOT contain
words/letters, it should be symbolically represented.

27. audIo vIsuaL non verBaL communIcatIon
ORCHESTRA
CELEBRATIONS, GESTURE

28. Ms. SUCHETA ONKARI
TEXTS AND NOTES
www.google.com
www.wikipedia.com

29. THANK YOU
Have a great day 