The document discusses the components, models, principles, ethics, and types of communication. It defines communication as a two-way process of exchanging information between parties. The key components are a sender, receiver, message, medium, feedback, noise, and context. Models described include Shannon-Weaver's model of how noise interferes with the message, Schramm's model of how experience shapes understanding, and White's model emphasizing feedback. The principles, ethics, and types of both verbal and non-verbal communication are then outlined.

1. PURPOSIVE
COMMUNICATION

2. COMMUNICATION
The term communication process refers to the
two-way process of exchanging information
between parties involved. For communication to
succeed, both participants must be able to
exchange information and understand each
other. If the flow of information is blocked for
some reasons or the parties cannot make
themselves understood, then communication
fails.

3. COMPONENTS OF COMMUNICATION
SENDER
The communication process begins
with the sender, who is also called as
communicator or source.

4. COMPONENTS OF COMMUNICATION
RECEIVER
The person to whom a message is
directed is called receiver or the
interpreter.

5. COMPONENTS OF COMMUNICATION
MESSAGE
The message or content is the
information that the sender wants to
relay to the receiver.

6. COMPONENTS OF COMMUNICATION
MEDIUM
Also called as the channel, this is
the means by which the message is
transmitted.

7. COMPONENTS OF COMMUNICATION
FEEDBACK
The communication process reaches
its final point when the message has
been successfully transmitted,
received and understood.

8. COMPONENTS OF COMMUNICATION
NOISE
This can be any sort of interference
that affects the message being sent,
received or understood.

9. COMPONENTS OF COMMUNICATION
CONTEXT
This is the setting and situation in
which communication takes place.

10. MODELS OF COMMUNICATION

11. MODELS OF COMMUNICATION
3 SETTINGS:
LEGAL SETTING
DELIBERATIVE SETTING
CEREMONIAL SETTING

12. MODELS OF COMMUNICATION

13. MODELS OF COMMUNICATION
SHANNON-WEAVER’S MODEL
The Message sent by the Source
(Speaker) is not necessarily the
Message received by the Destination
(Listener). This is due to the intervention
of “noise” or anything that hampers the
communication.

14. MODELS OF COMMUNICATION

15. MODELS OF COMMUNICATION
SCHRAMM’S MODEL
What is Field of Experience? It is everything
that makes a person unique – everything
s/he has ever learned, watched, seen, heard,
read and studied. In other words, it is
everything a person has ever experienced or
not experienced, done or not done. In fact,
this is practically everything that has
happened in his/her life.

16. MODELS OF COMMUNICATION

17. MODELS OF COMMUNICATION
WHITE’S MODEL
Eugene White contributed the concept of
Feedback to the field of communication.
Feedback is the perception by the Speaker
about the Response of the Listener. The
Speaker can only receive Feedback if the
Speaker is monitoring the Listener. The
Speaker will know what the Listener’s
Response is only if s/he is paying attention.

18. PRINCIPLES OF COMMUNICATION
1. Communication is an interaction situation
wherein the participants are affected by each one’s
behavior.
2. One does communicate.
3. The message received is not necessarily the
message sent, in times.
4. Communication occurs simultaneously at more
than one level. (based on context, verbal and non-
verbal cues, interpretation)

19. ETHICS OF COMMUNICATION
1. Seek to elicit the best in communications and
interactions with one group members.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience and perspective,
expressing your own thoughts, needs and feelings.
5. Seek to understand others (rather than to be right or
more ethical than thou).

20. ETHICS OF COMMUNICATION
6. Avoid speaking for others.
7. Manage your own personal boundaries.
Share what only you are comfortable sharing.
8. Respect the personal boundaries of others.
9. Avoid interrupting and side conversations.
10. Make sure that everyone has time to speak,
that all members have relatively equal air time if
they want it.

21. TYPES OF COMMUNICATION
VERBAL COMMUNICATION

22. TYPES OF COMMUNICATION
1. VERBAL COMMUNICATION
includes the use of symbols that
have universal meanings and
can be classified as spoken or
written.

23. TYPES OF COMMUNICATION
a. Intrapersonal communication
– is communication expresses
through self-talk. This involves
personal thoughts and emotions.

24. TYPES OF COMMUNICATION
b. Interpersonal communication
is communication between two people
(dyadic) or a small group of individuals
(also known as small group discussion).
This type of communication allows
speakers to discuss topics that interest
them or they may share a common bond
with each other.

25. TYPES OF COMMUNICATION
c. Public communication
is one person speaking in front of an
audience. The magnitude or size may
be limited or numerous. The speaker
delivers the message in a formal
setting, giving a topic that is thematic.
Feedback from the audience may be
available or not.

26. TYPES OF COMMUNICATION
d. Mass communication
is communication that takes place
through a technology such as the social
network/internet, television, radio and
newspaper. Through these channels of
communication, the message is
replicated many times, resulting to a
multiplier effects to the receivers.

27. TYPES OF COMMUNICATION
NON-VERBAL COMMUNICATION

28. TYPES OF COMMUNICATION
2. NON-VERBAL COMMUNICATION
it is an oversimplification to say that non-verbal
communication is communication without words
because written words are perceived as verbal but
there is a lack of sound element attached to it.
Hence, words in non-verbal communication are still
involved however speaking is not included

29. TYPES OF COMMUNICATION
2. NON-VERBAL COMMUNICATION
Therefore, non-verbal symbols consist of
gestures, eye movements, tone of voice, the
use of space and touch. Because these non-
verbal cues are not shared universally, they
may give a different meaning to another culture
and thus, considered ambiguous.

30. TYPES OF COMMUNICATION
a. SILENCE
conveys meanings to the
spectators that can be seen in a
person who is quiet yet busy, a
person who is contemplating,
grieving, not to be disturbed or
being in a difficult situation.

31. TYPES OF COMMUNICATION
b. Body language (gesture) –
is employed in two ways;
unconscious movement to tell
the state of emotion the person
is undergoing and conscious
movement entails individuals to
render the designated action.

32. TYPES OF COMMUNICATION

33. TYPES OF COMMUNICATION
c. Facial expression – is
manifested to evoke certain
emotions such as happy,
joyful, sad and many other
facial movements.

34. TYPES OF COMMUNICATION
d. Paralanguage or use of
voice – is detected in loud
or faint sounds to provide
authority or emphasis to the
volume of the words.

35. TYPES OF COMMUNICATION
e. Touch (hug, kiss and
handshake) – is a symbol
or affection but may not be
allowed in certain
communities.

36. TYPES OF COMMUNICATION
f. Space and distance –
indicates the importance of a
person. Distance signifies the
intimacy and personal
acceptance in some cultures
and in others not.

37. TYPES OF COMMUNICATION
e. Clothes and personal
appearance – provide a quick
personal surveillance of the
person’s age, interest,
personality, sex, attitude, social
standing or religious affiliation.

38. TYPES OF COMMUNICATION
f. Symbols – general
graphical presentation so that
people will be guided
accordingly such as traffic
signs, mathematical problems
and other fields of specialty.

39. TYPES OF COMMUNICATION
FORMAL COMMUNICATION
involves the use of public speaking or mass
communication, a combination of verbal and
non-verbal messages. In here, language is
more precise and the speaker is careful with
grammar. A dress code, proper posture and
eye contact are being taken into consideration.

40. TYPES OF COMMUNICATION
INFORMAL COMMUNICATION –
involves interpersonal and small group
communication where people can be at
ease and be comfortable. During the
interaction, less attention is given to
nonverbal cues like clothing, posture and
eye contact.