2.  Communication is the link between ideas and action.
Writing, speaking, listening and reading are
communication behaviors that begin with an idea in the
mind of an sender. Communication maybe oral written or
through non verbal cues.
 The word communication is derived from the Latin word
Communicare which is related to Communis meaning
something common.

3. Communication is the process by which information is
transmitted between individuals and/or organizations so that
an understanding responds results.
-Peter Little
Communication is any means by which thoughts is
transferred from one person to another.
- Chappel and Read.
Communication is the means by which organized activity is
unified by which behavior is modified, change is
effected, information is made productive and goals are
achieved.
- Koontz and O’Donnell.

4.  There are 8 elements in process of communication. Each
of them have their own importance. The 8 processes are
given below:
•CONCEPTION • MESSAGE
1. Conception
2. Message
3. Encoding RECEIVING DECODING
4. Channel
5. Receiving
6. Decoding RESPONSE FEEDBACK
7. Response • ENCODING • CHANNEL
8. Feedback

5.  In communication the whole process begins with the
conception of an idea.

6.  The conception of an idea is given a concrete shape in the
form of a message.
 “One of the hardest thing is to convey meaning accurately
from one mind to another.”

7.  Encoding is the process of converting the message into
suitable words, symbols, gestures.

8.  Channel is the medium through which the message
travels.

9.  A communication has value only if it is understood and acted
upon by the receiver.

10.  Receiving takes place at the other end. The communication is
physically received by somebody.

11. Response is an important part of communication.
The aim of the receiver is to get a response from the other
end.

12.  Communication may be said to have ended with
the behavior of the receiver.

13.  HUMAN COMMUNICATION
-Interpersonal & organisational
 NON HUMAN COMMUNICATION
-Animal kingdom & Plant kingdom

14.  Human spoken and pictorial languages can be
described as a system of symbols(sometimes
known as lexemes) and the grammars by which
the symbols are manipulated.
 Humans communicate through speech, actions,
gestures, etc.

15.  Interpersonal communication is often defined by
communication scholars in numerous ways, usually
describing participants who are dependent upon one another.
It can involve one on one conversations or individuals
interacting with many people within a society. It helps us
understand how and why people behave and communicate in
different ways to construct and negotiate a social reality.

16.  Organizational communication is a subfield of the larger
discipline of communication studies. Organizational
communication, as a field, is the consideration, analysis, and
criticism of the role of communication in organizational
contexts.

17.  Non human communication include cell signaling, cellular
communication, and chemical transmissions between
primitive organisms like bacteria and within the plant and
fungal kingdoms.

18. The broad field of animal communication encompasses most of
the issues in ethology. Animal communication can be defined
as any behavior of one animal that affects the current or
future behavior of another animal. The study of animal
communication, called zoosemiotics (distinguishable from
anthroposemiotics, the development of
ethology, sociobiology, and the study of animal cognition.
Animal communication, and indeed the understanding of the
animal world in general, is a rapidly growing field, and even
in the 21st century so far, many prior understandings related
to diverse fields such as personal symbolic name use, animal
emotions, animal culture and learning and even sexual
conduct, long thought to be well understood, have been
revolutionized

20.  Communication is observed within the plant organism, i.e.
within plant cells and between plant cells, between plants of
the same or related species, and between plants and non-plant
organisms, especially in the root zone. Plant roots
communicate in parallel with rhizome bacteria, with fungi and
with insects in the soil. These parallel sign-mediated
interactions are governed by syntactic, pragmatic, and
semantic rules, and are possible because of the decentralized
"nervous system" of plants. The original meaning of the word
"neuron" in Greek is "vegetable fiber" and recent research has
shown that most of the intraorganismic plant communication
processes are neuronal-like. Plants also communicate via
volatiles when exposed to herbivory attack behavior thus
warning neighboring plants. In parallel they produce other
volatiles to attract parasites which attack these herbivores. In
stress situations plants can overwrite the genomes they
inherited from their parents and revert to that of their grand-
or great-grandparents.

22.  There are mainly 3 types of communication namely:
• INTERNAL
1 • EXTERNAL
2 • FORMAL
• INFORMAL
3 • VERBAL
• NON VERBAL

23. INTERNAL EXTERNAL
 Internal communication  External communication
could be either oral or can also be either oral or
written written
 Oral methods: This method  Oral methods: This method
of communication includes of communication includes
telephone messages presentations
, meetings, face-to-face
communication etc

24.  FORMAL  INFORMAL
 In Formal  Informal
communication, certain communication is done
rules, convections and using channels that are
principles are followed
while communicating in contrast with formal
message. communication
 Use of slang and foul channels.
language is avoided and  Use of foul
correct pronunciation is language, slang words
required. are not restricted. It’s
just a casual talk.

25.  Verbal communication  Non verbal communication
consists speech, words consists gestures, actions,
which are arranged in a expressions etc.
proper sequence according
to the rules of grammar.
 It includes oral and written
 It includes body language,
communication.
time, signs & symbols,
charts, maps & graphs,
posters, colour & layout.

26.  In communications, media (singular medium) are the storage
and transmission channels or tools used to store and deliver
information or data. It is often referred to as synonymous with
mass media or news media, but may refer to a single medium
used to communicate any data for any purpose

27. PRINT MEDIA ELECTRONIC MEDIA
Newspapers, journals, messages
Telephone, fax, e
mail, radio, television

28.  Print media is one of the oldest and basic forms of mass
communication.
 It includes newspapers, weekly magazines, monthlies and
other forms of printed journals.
 A basic understanding of the print media is essential in the
study of mass communication.
 The contribution of print media in providing information
and transfer of knowledge is remarkable.

29.  Electronic media are media that use electronics or
electromechanical energy for the end-user (audience) to
access the content. The primary electronic media sources
familiar to the general public are better known as video
recordings, audio recordings, multimedia
presentations, slide presentations, CD-ROM and online
content.
 Although the term is usually associated with content
recorded on a storage medium, recordings are not required
for live broadcasting and online networking.
 Any equipment used in the electronic communication
process (e.g. television radio, telephone, desktop
computer, game console, handheld device) may also be
considered electronic media.

31. GROUP NO I
• CHIRAG SAVLA 83
• SAIMA SIDDIQUI 100
• KARAN SWAMY 108
GROUP NO 1 • PRACHI VENEGULKAR 115
• NIDHI SUNDRIYAL 106
• SHYAM 117