personal brand presentation for full sail university

1. PERSONAL BRAND
PRESENTATION
KALLE ALOU
PROJECT AND PORTFOLIO 1
OCTOBER 2021

2. IDENTITY
Born and raised in the city of Philadelphia. West African descent, self driven, open minded individual studying at full
sail university for his bachelor’s in music business. A passion for helping others and being optimistic. Goals to
become a artist manager. Experiences include currently working with a start-up company creating a music
department. Values determination, and endurance when facing new challenges. Never gives up when times get hard.

3. PROFESSION
gents and Business Managers of Artists, Performers, and Athletes
-Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for
clients –
TASK
• Collect fees, commissions, or other payments, according to contract term
• Send samples of clients’ work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
• Keep informed of industry trends and deals.
Talent Director
-Audition and interview performers to select most appropriate talent for parts in stage, television, radio, or motion picture- productions.
TASK
• Audition and interview performers to match their attributes to specific roles or to increase the pool of available acting talent
• Prepare actors for auditions by providing scripts and information about roles and casting requirements
• Select performers for roles or submit lists of suitable performers to producers or directors for final selection.
Musicians and Singers
-Play one or more musical instruments or sing. May perform on stage, for broadcasting, or for sound or video recording.
TASK
• Perform before live audiences in concerts, recitals, educational presentations, and other social gatherings
• Interpret or modify music, applying knowledge of harmony, melody, rhythm, and voice production to individualize presentations and maintain audience interest.
• Specialize in playing a specific family of instruments or a particular type of music.

4. TARGET AUDIENCE
Agents and managers working at Warner Brothers MUSIC and specifically Rob Stringer, CEO of Sony music
In the near future, I will attempt to contact Michael Lynton (Chairman), Len Blavatink (Vice Chairman) and
Stephen Cooper (CEO) Of Warner Music.
My plan to contact these individuals is to Google search their contact information if any, or research the
beat possible way to get an interview with someone who will be able to relay my message to them
directly. Show a portfolio of the current process I have with my current start up and what I plan on doing
down the line in my career.

5. CAREER GOALS
Short term
Expand our current coverage of our start up business to spread awareness and generate more revenue. Using the
knowledge gained from full sail, I will be able to successfully promote and market our brand effectively
Mid term
Havjng a complete office space for each department And can focus more on expanding our brand name and gain
sponsors for more marketing opportunities. By that time our company will be well equipped with investors backing
us.
Long term
A stable corporation located in at least 3 to 5 different states each majoring in a specific quality that is important to
the business (I.e samsung in different countries)

6. SKILL ANALYSIS

7. Promise
My promise to my future employers, clients and audience is that
my brand will always strive for greatness no matter what services
you choose to receive from us. We are 100 percent committed to
our work and greatly take pride in everything we do.

8. Credentials
Work Experience
• 11 years in the work force
• 2 years in a fulfillment leadership role
• Volunteered in previous event planning roles and collections.
Education
• Penn Wood HS graduate
• Current student in Full Sail University
• Self-taught musician and composer

9. Competition
NOTABLE CONTRAST:
• Recent graduated
from Full Sail
• Audio Engineering
work experience
• Music work
experience
• Higher online
presence
NOTABLE COMPARE:
• Both went to Full Sail
• A passion for music as a
career
• Previous leadership roles

10. Competition
CONTRAST:
Military experience
Owns her own retail
store
Over 500+ LinkedIn
connections
COMPARE:
Both currently
study at full sail
Studies B.A Music
Business

11. BRAND POSITION
Always seeks positivity in both myself and others, so that falls onto my work ethnic also. A persona that
can integrate well in most situations and produces the best possible outcomes. Self-motivated, strives
for greatness.

12. Networking and marketing
Business Marketing
Primary Content: Local artist promoting our brand via youtube,
music videos, etc..
Primary Tools: Youtube, Facebook, Instagram, Twitter, expand
our base digitally, Tiktok for promoting and teaser content
Website: Full sail digital portfolio and personal pages to include
events, promos, merch and more….
Industry events and organizations
1. Business networking event
Oct 14, Philadelphia, PA
2. Mazur Networking event
Oct 27, Trenton, NJ
3. Networking Is Key! Business Exo
Oct 16, Glassboro

13. Professional Development
Professionally, after finishing college and getting my degree, I will continue to use my skills I’ve learned from
full sail to make better decisions within my current start-up. The gaps between my networking skills and every
other notable skill, that is the MAJOR con I have and plan on working towards this goal by going to more
networking events. As for mentoring, I haven’t found anyone within my area currently, but I have a few ideas
of who I can talk to in the process.

14. References
H. (2017, July 21). Transferable Skills for Musicians. Hannah B Flute.
https://hannahbflute.com/2017/07/10/transferable-skills-musicians/
Mazur Networking Event | Calendar of Events. (2021). NA. https://events.temple.edu/mazur-networking-event
Networking is Key! Business Expo. (2021). AllEvents.In. https://allevents.in/glassboro/networking-is-key-business-
expo/200021660525532
13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (2021). Onet.
https://www.onetonline.org/link/summary/13-1011.00#menu27-2012.04 – Talent Directors. (2021). Onet.
https://www.onetonline.org/link/summary/27-2012.0427-2042.00 - Musicians and Singers. (2021). Onet.
https://www.onetonline.org/link/summary/27-2042.00Music, S., Music, S., Cyrus, M. R., Music, S., & Music, S.
(2013, September 13).
Executives - Sony Music. Sony Music Entertainment. https://www.sonymusic.com/executives/Stephen Cooper |
Management. (2021). Warner Music Inc. https://investors.wmg.com/management/stephen-cooperW. (2020,
January 31). 50+ Free Music Background Wallpapers Collection for Download. Na.
https://www.google.com/amp/s/www.template.net/design-templates/backgrounds/music-backgrounds/