This is a project on behalf of my Project & Portfolio 1 class at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Your NameProject & Portfolio I:Week1
Jonah Johnson
February 07, 2021

2. IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Multimedia Event Coordinator
• Music Copyrights Specialist
• Senior Music Manager
ENTERTAINER ARCHETYPE -
Using new and innovative ways to
lighten up the world by bringing joy and
laughter into ordinary people’s lives.
Getting others to live life to the fullest,
pursue their dreams, turning their
dreams in reality, creating everlasting
memories.
Artist & Event Management for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 75% Male,
Predominantly White, 40-55
years old, College educated,
Located in United States.
• PSYCHOGRAPHICS: Faith
driven, Interest include Mark
Cuban, House of Blues, enjoys
playing soccer, basketball in free
time.
• IDEAL AUDIENCE
MEMBERS: Amy Flanegan-Dir.
Of Events Ops. (MGS), Jason
Bray-Gen. Manager(Live Nation),
Amaya Mendizabal- Label
Manager (Sony Music)
Live Nation, Sony and MSG .
Hiring Managers & Recruiters

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Earn a entry level position at Sony Music
• Connect with Full Sail Alumni who works at Sony
Music on LinkedIn 2 months before graduation.
• Move up to a Music Copyrights Specialist by 2023
Mid Term: (2026)
• Acquire a position at Madison Square Garden
• Learn and establish a key role in event
management with MSG
• Acquire a position with Live Nation Entertainment
by 2028
• Connect with all of Full Sail Alumni on LinkedIn
establish great working relationships
Long Term: (2031)
• Start my own Artist & Event Management Company
• Total 50,000 dollars save, at least 2 new Artist by
end of 2031
• Grand Opening Event in 2032

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Systems 55%
Microsoft Outlook 65%
Active Listening 60%
Reading Comprehension 60%
SOFT
HARD
CRM Software 5%
Web Creation & Editing 10 %
Social Perceptiveness 50%
Critical Thinking 50%
SOFT
HARD

7. My promise to work with event planners
and key internal staff to develop and
execute integrated plans to support
priorities to manage music events, with all
of the associated tasks, to include working
with teams, to create premier experiences
for the fans.
PROMISE

8. CREDENTIALS
Work Experience:
• 21 years United States Infrastructure
Corp.
• 5 years Pasco County
Education:
• Audio Production Certificate
Completed, Full Sail University
• Business Entertainment, A.S., Full Sail University (Exp.) 2021
Awards:
• Ace Awards (most work done
over 5 year period)
• Worker of the year runner up
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Kenna Marie
Industry Experience:
Event Volunteer-
KingdomPromotions
Education:
• Current student enrolled in Business Entertainment
B.S. at Full Sail University
• Marketing Cetification- LinkedIn Learning
• North Lake College
Leadership Experience:
• Collegiate Honor Society Member -
Jonah Johnson
Overall Online Presence:
• Less than 10 connections, personalize banner image ,
professional headshot photo, no recent article
published, LinkedIn customized URL, premium
membership
• Grade: Poor 30 out of 100
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• A.S. Entertainment Business- Full Sail University
2020- Present
• Audio Production Certificate- Full Sail University 2019
Leadership Experience:
• Ace Awards
• Locator of Year Runner Up
•
Overall Online Presence:
• Less than 5 connections, no customized LinkedIn
URL, profile not detailed, no active social media, no
customized banner image
• Grade: Poor 5 of 100

10. COMPETITION
Chloe Xue
Noteworthy Experience:
• Event Coordinator 2018-2019
• Project Manager- May 2017 - Dec. 2017
• Executive Assistant/Global Tour 2016- May 2017
• Marketing Intern - May 2013- Jun 2013
Jonah Johnson
HEADSHOT HEADSHOT
Industry Experience:
• Event Manager -Live Nation 2016-
Present
Education:
• Bachelor of Arts- Texas Christian University 2011-2015
• Master of Science, Entertainment Business Full Sail
University 2015-2016
Skills and Proficiencies:
• Art Administration- 13 endorsements
• Event Management- 5 endorsements
• Marketing- 6 endorsements
Overall Online Presence:
• 500+ connections, no customize banner image,
polished photo headshot, customized URL, 12 course
accomplishments, 2 languages, premium
membership, 1 recommendations, no recent activity
• Grade: Superior 85 of 100
Industry Experience:
No industry experience
Education:
• A.S. Entertainment Business- Full Sail University
2020- Present
• Audio Production Certificate- Full Sail University 2019
Leadership Experience:
• Ace Awards
• Locator of Year Runner Up
Overall Online Presence:
• Less than 5 connections, no customized LinkedIn
URL, profile not detailed, no active social media
• Grade: Poor 5 of 100

11. BRAND POSITION
As an aspiring event coordinator, I bring to the
table a certified understanding of audio
production, that can enhance any music event,
along with 26 years of work experience where I
know how to get the job done, work with others,
and use my skills related to cutting edge software,
to be able to connect with the fans, to work with
studio operations, and venue-related union labor.
JONAH JOHNSON

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Special Event & Catersource
‣ July 19-22 | Miami, Florida
• Cvent Connect
‣ August 1-4 | Caesars Forum Las Vegas
• IMEX America
‣ November 9-11| Mandalay Bay Las Vegas
Digital Marketing
• Primary Content: Youtube Channel- One 30 minutes video
each month of an event with behind the scene footage
• Primary Tools: Facebook, Instagram 30 seconds video
snippets to promote the Youtube Channel. LinkedIn use to
highlight some of the videos and to promote through
connections.
• Website: use digital portfolio for Full Sail work.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking upper level management mentor with 20
years or more experience with Event and Artist
Management with a straight shooter attitude by 1 | 23
Formal Education:
• Complete A.S. Degree in Entertainment Business by
graduation date 2021
• Enroll for B.S. Degree by end of 2021
Technical Skills
• Setup account with close.com for CRM training,
01 | 2022
• Learn Web creation & editing on LinkedIn Learning -
12 | 2021
• Learn Project management from PMtraining.com -
2 | 22
Soft Skills
• Reading comprehension - LinkedIn Learning 9 | 21
• Active Listening - LinkedIn Learning 12 | 21
• Critical Thinking- LinkedIn Learning, 2 | 22

14. Jonah Johnson
“

15. REFERENCES
Lynda: Online Courses, CLASSES, Training, Tutorials. (n.d.). Retrieved
February 07, 2021, from hFps://www.lynda.com/
Project management PROFESSIONAL (PMP)® live classes online. (n.d.).
Retrieved February 07, 2021, from hFps://www.pmtraining.com/pmp/
live-classes-overview?
gclid=EAIaIQobChMIqPeMh8vY7gIV5_HjBx0pygGUEAAYBCAAEgLrmPD
_BwE
Social Tables. (2021, January 27). 2021 event Planning Conferences: 7
Must-AFend Events. Retrieved February 07, 2021, from hFps://
www.socialtables.com/blog/event-planning/event-planning-
conferences/
Sign in. (n.d.). Retrieved February 07, 2021, from hFps://
www.ziprecruiter.com/candidate/suggested-jobs
https://www.glassdoor.com/Salaries/index.htm
Build your future WITH O*net online. (n.d.). Retrieved February 07,
2021, from hFps://www.onetonline.org/
60+ CRM training resources - Courses, Programs, workshops, and
guides. (n.d.). Retrieved February 07, 2021, from hFps://close.com/
crm/crm-training/
About - kaye putnam: Psychology driven brand strategist. (2020,
November 12). Retrieved February 07, 2021, from hFps://
www.kayeputnam.com/about/
Sign up. (n.d.). Retrieved February 07, 2021, from hFps://
www.linkedin.com/feed/
hFps://www.livenahon.com/exclusives