1. MARTIN ELORTEGUI
SENIOR EXECUTIVE PROFILE
Over 20 years of success in launching business strategies , partnerships , and products
that drive market share, revenue growth, and profitability .
 Accomplished in directing operations, sales, and marketing for hospitality, real estate, and
entertainment businesses targeting Latin America ,US and European markets.
 Engaging, articulate public speaker with proven ability to deliver presentations to U.S., Europe, and
Latin America markets that compel audiences to action.
 Insightful and resourceful leader empowering and collaborative management style. Skilled in identifying
and leveraging individual strengths, talents, and motivating factors to maximize performance and
productivity.
CORE COMPETENCIES
Strategic Business Planning  Global Marketing & Sales Strategies  Branding & Positioning
Channel Sales & Vertical Marketing  Competitor, Market & Trend Analysis  ROI & Profit Optimization
Marketing Campaigns  Social Media & Email Marketing  Value Proposition Creation  Media/Public Relations
Strategic Pricing  Market Penetration & Expansion  Product Launch  Product Life Cycle Management
Major Account Development  Portfolio Management  Training & Development  Succession Planning
PROFESSIONAL EXPERIENCE
Luxe Design and Finishing : President of Development 2013 –
present
Launching a new Interior Design and Construction Company using all the previous experience ,and
network with a modern vision of design and fresh ideas for Homes, building, condos ,Hotels and
Commercial spaces.
TUI LIFESTYLE : President of New Development
2012 - 2013
MANAGING ALL NEW BUSINESS FOR THE COMPANY. OVERSEEING ALL MARKETING / MEDIA STRATEGIES WITH A
BUDGET OF $5 MILLION AND OVER $30 MILLION IN SALES
DEVELOPERS RELATIONSHIP – OVERSEEING DESIGN / LOOK AND FEEL AND BRAND IMAGE

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MANAGING FINISHING AND CONSTRUCTION
BUSINESS STRATEGY WITH INTERNATIONAL PARTNERS / AUTHORIZED DEALER
Cervera Real Estate : Sales Associated 2000
–present
Selling Commercial and Residential over $20 M .Dealing with sellers and buyers but also with
investors.
LIONSTONE DEVELOPMENT – Miami Beach, FL
1997 – 2012
Senior Vice President of Sales & Marketing  2003 – 2012
Direct all domestic and international sales and marketing activities for company’s entire hotel portfolio
including The Ritz Carlton Club, Residences, and Ritz Carlton Hotel South Beach, Hilton Curacao, Breezes
Curacao, and EPIC Residences and Hotel Miami. Develop and deploy comprehensive, integrated marketing
campaigns including social media, email marketing, and advertising. Manage $20M annual budget.
Represent Lionstone Development and Partners at industry tradeshows worldwide. Deliver presentations in the
United States, Europe, and Latin America. Cultivate and maintain positive media, PR, and ad agency
relationships. Lead team of five direct reports, plus ten-member sales team.
Selected Accomplishments:
 Initiated, orchestrated, and executed successful opening of Miami-based real estate company and Sales
Center in Costa Rica by overseeing construction, designing model rooms, negotiating agreements with
New York PR and ad agencies, and staffing entire operation for The St Regis Hotel & Residences Costa
Rica and The Luxury Collection Papagayo
 Partnered with Starwood to design concept, look, and feel of joint venture to develop two mixed
properties in Costa Rica, St. Regis Hotel and Residences Coyol and Luxury Collection Hotel and Residences
Papagayo.
 Played key role in opening Ritz Carlton Residences Miami Beach and Ritz Carlton South Beach Hotel by
collaborating with Marriott Hotels to select ad agency, PR firm, and advertising, lead strategy and business
development, and travel worldwide to market and sell property.
Marketing Director for Epic Residences 2007 to 2012
Positioned Epic Hotel and Residences as downtown Miami’s leading condominium property with highest
prices per square foot and area’s best selling building at $300M in sales to date by implementing web-
based marketing strategies, building strategic alliances, marketing property as luxury brand to affluent
target market, and travelling to Latin America ,USA and Europe to deliver sales presentations. Overseeing

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the Brokerage Firm maximizing sale profit PSF and quality control of the building (Branding Control and
exposure )
 Maximized sales revenue by training sales staff in closing, rate management, and inventory
management strategies, specifically with internet-based customers.
Sales & Marketing Director, Lionstone Hotels & Resorts  1997 – 2003
Promoted to direct all sales and marketing activities for two luxury properties, Seville Beach Hotel/Ritz Carlton
Residences South Beach and Dupont Plaza Hotel/EPIC Residences and Hotel. Promoted these properties via
U.S. and Europe tradeshows, ad campaigns, and web campaigns. Managed ~$8M annual marketing budget.
Led team of eight sales and marketing professionals.
Selected Accomplishments:
 Positioned Seville Beach Hotel as Expedia and Hotels.com’s top online producer, with 90% of rooms
sold through Internet, by forging partnerships with these major Internet hotels sellers and launching
aggressive pricing strategy. Won Expedia’s Achievement Award for top U.S. sales.
 Garnered significant U.S. media exposure, driving increase in hotel bookings, for both islands and hotels
through different marketing actions and entertainment productions such as Music & food festivals,
ELITE Models Contest in Curacao and Aruba for two years
 Promoted islands as premier vacation destination by coordinating media trips and leveraging
relationships with journalists to cover destinations and hotels combined with local fashion ,food and
entertainment
L’EMPORIO – Buenos Aires, Argentina Fashion Business 1992 – 1997
Director & Buyer
Represented, merchandised, and promoted brands including D&G, Sergio Rossi Armani, Boss, Fendi, Trusardi,
and Genny. Developed sales, retail, pricing, and merchandising strategies based on current market trends.
Managed $2M purchasing and $500K sales and marketing budgets each year. Led team of ~10 direct reports
including sales manager and staff.
Selected Accomplishments:
 Grew sales from ~$5M to $9M annually in less than five years by developing and launching successful
sales strategies, as well as leveraging extensive network of industry relationships in Chicago, Miami, New
York, and Los Angeles.
 Traveled extensively to Italy, United Kingdom, and United States as company’s primary buyer interfacing
and negotiating with fashion industry designers, managers, and corporate executives.
EDUCATION

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Bachelor in Marketing  Belgrano University in Argentina
Bachelor in Tourism Licensing  Moron University in Argentina
Licensed Real Estate Sales Associate  Florida State
Language Spanish / English and fluent in Italian and Portuguese
COMMUNITY SERVICE
Member of Dean’s Advisory Council, Florida International University School of Architecture
Member of Big Brothers Big Sisters Miami
Manos del Sur for Children foundation
Member of USA-Argentine Chamber of Commerce
Member of Art Basel Miami Young Committee