1. LARRY L. HARRISON
1819 Cheyenne River Circle │ Sugar Land, TX, 77478 | 281.642.1121 │ adman4u2@comcast.net or lharrison@todayshospitality.com
LinkedIn: www.linkedin.com/pub/larry-l-harrison/1b/841/274
VICE PRESIDENT OF MARKETING
A leader and professional marketer with more than twenty years of experience in all facets of management, marketing
communications,and strategic planning. Arecognized leader,with stronginterpersonal and communications skills and the ability
to work well independently,and in teamenvironments in a widearrayofdisciplineswith all levels of management from C-level to
restaurant kitchen staff. Seeking new leadership opportunities Marketing/Management and Public Relations with a forward-
thinking organization focused on marketplace growth.
 Marketing Strategies
 MicrosoftOffice
 Strategic Planning/Analysis
 Leadership & Brand Awareness
 Social Media Strategies
 Product Implementations
 New Business Relationships
 Event planning/ROI Determination
 Public Relations
 Beverage Management
 SEO / SEM
 Email Marketing
P R O F E S S I O N A L E XP E R I E N C E
Today’s Hospitality Consultants, Houston, Texas January 2015 to Present
Senior Consultant
 Develop and execute local store marketing programs with an ongoing emphasis on concept brand.
 Customer engagement and messaging.
 Consulting new restaurants on creating a community connection and the building of their brand identity.
 Building marketing plans for television, radio and electronic advertising.
 Provide a dashboard and toolbox for the client to use to understand what programs and items that are driving their
business.
 Vendor management
MEXICAN RESTAURANTS, INC., Houston,Texas August 2005 to January2015
Vice President of Marketing
 Develop and executea strongmarketingstrategyfor thecompany’s five different Mexican restaurant concepts; spearhead
largemarketingprojects in Texas,Oklahoma, Michigan and Louisianamarkets:Tortuga,Casa Ole,Crazy Jose’s, Monterey
Little Mexico, La Senorita’s and Uberrito.
 Spearheaded renamingand rebrandingofMission BurritotoUberrito.Lead both internal and external creativeresourcesto
create and execute rebranding of all brand touch points within eight weeks.
 Managethedatabasefordirectmail projects,electronic programs and SEO/SEM.Created a privatelabel product for one of
the Mexican concept (Casa Ole).
 Team development and training.
 Developed annual budget for all marketing and advertising project and negotiated all media and placement.
 Developed beverage program and showed an increasein liquormix each year. Interfacewith outsidevendors tocreate and
develop new affinity programs. Worked with agencies, radio stations and Television station for commercial production.
 Directed and managed all outsidepartnerships and vendors to insure everything was completed on time from concept to
completion.
ADVICE ADVERTISING AGENCY, INC., Houston,Texas June 1993 to December 2004
Director of Marketing and Public Relations
 Developed and supervised marketing efforts to a variety of clients and market segments. Represented clients when
negotiating with vendors and outside suppliers, yielding time and revenue savings.
 Guided creativeefforts to develop styleand imagefor printed material used in local and nationalcampaigns.Orchestrated
all print production increasing revenue 20% over previous year (Fresh Ink Printing, Inc.).
 Assisted in productdevelopmentfornew and existingproduct lines. Developed a targeted direct mail program, allowing
clients to target markets, measure results, and track ROI to help clients control advertising costs. This resulted in a 17%
market share increase.
 Reduced client media fees by 30% primarily through direct negotiations with media representatives. y president.
 As agencyof record for Marco’s Mexican Restaurantsand TheOriginal PastaCo.wehandled television, direct mail, radio,
printing and local store marketing.

2. PREVIOUS PROFESSIONAL EXPERIENCE INCLUDES: GTE CORPORATION, Houston, Texas, Regional Sales; UNITED
STATES AIR FORCE, Intelligence Division.
E D U C A TI O N & CR E D E N TI A L S
Bachelor of Science, Marketing/Business Administration, University of Houston
H O N O R S A N D AS S O C I A TI O N S
Addy Winner [El Paso Corporation Global re-branding and Best in Show | Communicators Award Winner, | Communicators
Honorable Mention in Two Other Categories, | Addy Award Board Member, 2000 | National Society for Business Majors |
Member of the Houston Advertising Federation | Member Texas Marketing and Demographics