1. THOMAS R. OLSON 17550 MATINAL DRIVE
SAN DIEGO, CALIFORNIA 92127
858•487-5760(H) 858•776-5193(C)
trolsonsd@att.net
Senior-level marketing executive with diverse experience with established companies as
well as introductory products or services. Entrepreneurial track record of market expansion
through innovation and creation of new business units. Proven ability to consistently
increase sales within budgeted expense parameters.
• Personally created and launched two start-up companies.
• Marketed products or services of over thirty Fortune 500 companies.
Full spectrum of marketing management experience with budgets ranging from $600K to
those exceeding $10MM. Complete responsibility for all aspects of marketing process
including development and training of professional marketing personnel.
• National experience in media placement, advertising development, sales
promotions, and public relations.
• Successfully completed two full restaffings and training of corporate marketing
departments.
PROFESSIONAL EXPERIENCE
NATURAL BRIDGE Natural Bridge, Virginia 2009 - 2010
Director of Marketing
Re-established Natural Bridge resort as one of the major attractions in Virginia. Rebuilt
marketing staff and trained new leadership, designed and produced new webpage
(www.naturalbridgeva.com) along with new collateral and marketing materials with hotel
booking engine and tickets sales function, and arrested convention erosion within a down
market.
KENNEDY SPACE CENTER Cape Canaveral, Florida 2006 - 2009
Director of Marketing
Responsible for all marketing and sales activity for NASA visitor complex in Central Florida
with annual visitation of 1.5 million. Led development of integrated marketing program for
new $60 million attraction, generating consecutive year increases of 7% in overall attendance
for concessionaire Delaware North. Managed and trained a staff of 40 marketing and sales
professionals and marketing initiatives for all domestic and international tourism segments.
TITAN, INC. San Diego, California/ Reston, Virginia 1999 - 2006
Marketing & Business Development
Responsible for all business development activity and marketing communications for Titan's
Enterprise Data Solutions division. Led information technology sales initiatives targeting 26
civil departments of the Federal Government. Created collateral materials and press releases
and supported division participation at key trade shows.
T.R. OLSON MARKETING San Diego, California 1991 – 1993 /1996 - 1999
Principal/Consultant
Strategic marketing agency specializing in national brand development, advertising, public
relations, and consumer promotions, primarily serving as interim chief marketing officer for
several companies including:

2. OGDEN ENTERTAINMENT CORPORATION-a division of a $1.2 billion New York corporation
owning and managing visitor attractions and food service facilities in multiple states.
WOMETCO Enterprises- A South Florida business conglomerate with retail operations in Miami
and Puerto Rico.
FLORIDA LEISURE Corporation- A Central Florida tourism leader operating five attractions and
hotels.
POMMÉ, INC. San Diego, California/Salt Lake City, Utah 1993 - 1996
President/CEO
Creator and developer of innovative high-performance aluminum baseball/softball bat line
for players of all ages. Secured participation of key sales, manufacturing, and finance
executives on an equity basis; established the Pommé product line in national trade shows;
and established sales representation throughout the United States.
ANHEUSER-BUSCH, INC. / BUSCH ENTERTAINMENT 1987 - 1990
Vice President of Marketing-Sea World-San Diego
Developed and executed all marketing programs for flagship marine-life entertainment
park with an annual attendance of 3.5MM. Directed staff of 50 sales and marketing
personnel with annual budget of $10MM.
• Set an attendance record of 3.728MM guests in 1989.
• Assisted sale of Sea World parks to Anheuser-Busch for $1.1 billion.
• Directed the creation and development of several new product enhancements including shows, exhibits, and
in-park entertainment.
• Created a corporate alliance with McDonald's--establishing a national sales record for the McDonald's
operators in Texas and Oklahoma.
• Executed Sea World's first national sales promotion with corporate sponsors Southwest Airlines, Kodak
and Pepsi--The First Family Promotion with Shamu 737 aircraft.
Successful career in the advertising agency business in Los Angeles and Kansas. Responsible for
marketing and advertising management for a variety of consumer and business-to-business products.
Agencies included DOYLE, DANE, & BERNBACH, HONIG-COOPER & HARRINGTON, DAVIS,
JOHNSON, MOGUL, & COLOMBATTO and STEPHAN ADVERTISING.
Consumer Products
Pepsico
Kodak
Coca-Cola
Volkswagen
Porsche/Audi
Toyota
Chrysler/Jeep
Ford Motor Company
7-UP
Diamond Walnuts
Ore-Ida Foods
Sunsweet Prunes
Anheuser-Busch
Technology
Titan Corporation
Titan Software Systems
Cayenta
General Telephone
800.Com
ASSIST e-Commerce
Software
TYCO Sensormatic
Service Industries
American Airlines
Delta Airlines
Southwest Airlines
Ryder
IMA Insurance
Medical
St. Joseph Minor
Emergency Centers
St. Joseph Regional
Medical Center
Entertainment
ABC Television
NBC Television
CBS Television
Ogden Corporation
MLB Properties
Financial
Arizona Bank
Railroad Savings & Loan
Grant Thornton

3. Travel & Tourism
Daniel’s Head
Village/Bermuda
Silver Springs
Weeki Wachee Springs
Ripley’s Believe It or Not!
Sea World
Knott’s Berry Farm
Miami Seaquarium
Magic Mountain
Universal Studios
Hyatt
Hilton
Marriott
Hertz
Alamo
San Diego Convention &
Visitors Bureau
Multi-location/Retail
ARCO
Texaco
Winn-Dixie
Kroger
Vons
HEB Foods
Dean & DeLuca
Jack in the Box
Pizza Hut
Godfather’s Pizza
Houston Lumber Do-
it-Yourself Home
Centers
Blockbuster Video
Denny’s
Taco Bell
Kentucky Fried
Chicken
McDonald’s
Burger King
EDUCATION
Brigham Young University -- B.A. Marketing Communications