Carlos J. Bohórquez has over 30 years of experience in marketing, promotions, graphic design, management, and sales. He has exceptional analytical and decision-making abilities with outstanding interpersonal skills. As a consultant, he helped increase Coors Beer's market share in NYC from 0% to 12% over three years. He is proficient in English, Spanish, and various software programs.

1. cbohorquez@yahoo.com
954-552-0820
Carlos J. Bohórquez
Marketing & Research, Promotions & Graphic Design, Management & Sales
Enthusiastic, innovative, and dependable. Eagerly accepts ownership to get the job done. Comfortable handling
numerous tasks simultaneously in high-pressure demanding environments. Experienced in the USA National market
(agency and client), as well as in Latin America. Exceptional analytical and decision-making abilities with outstanding
interpersonal skills. Entrepreneurial spirit with commitment to operational excellence. Creative writing and execution of
marketing plans resulted in superior revenue results: went from 0% to 3% market share for Coors Beer in the NYC area
while being boycotted by the labor union; followed by a 7% on the second year and finally 12% on the third year of the
sales blitz/merchandising campaign. Keenly aware of budget constraints, ROI, and end-results. Skills: English and
Spanish; Word, Excel, PowerPoint, Outlook, Publisher, PageMaker, QuarkXPress, PhotoShop, QuickBooks, Access,
Act, FileMaker Pro, Web Design and Social Media Marketing.
STRATEGIC PLANNING FORECASTING AND BUDGETING EVENT PLANNING
TEAM DEVELOPMENT COMPETITIVE PRICING ANALYSIS ONLINE PROMOTIONS
PROJECT MANAGEMENT PERFORMANCE MEASUREMENT SPREADSHEETS
DATABASE DESIGN NEW BUSINESS DEVELOPMENT INTERNATIONAL MARKETING
Marketing & Research
 Hispanic market research: competitive, revenue, P&L analysis, and demand forecast.
 Introduced new channels of distribution for brand expansion. Prepared strategic plans for product development,
market penetration, brand positioning, and awareness.
 Wrote new business presentations and proposals. Worked with database layout, design, and management.
Designed and managed databases to collect information of potential customers.
 Compiled and tabulated research data gathered through focus groups, sales reports, demographics, and field
visits. Analyzed information, designed excel charts and developed reports and proposals.
 Organized eMail campaigns from strategy and target definition through production and maintenance.
Promotions & Graphic Design
 Oversaw creative development and graphic design in-house and with a design studio. Developed programs for
coupons, sweepstakes, games, and contests. Designed the layout and content of newsletters, trade paper,
capabilities brochures, presentations, and online marketing materials.
 Analyzed trends, created trade and consumer promotions. Logistics for festivals, seminars, press events, and
special events in Miami, NYC, New Jersey, Chicago, and San Antonio for: Coors Beer, Slim-Fast, Breyers Ice
Cream, Jif Peanut Butter, VeryFine Juices, Procter & Gamble, Crisco Oil, Downy, Pantene Shampoo, Kraft Foods,
Jell-O, Kool-Aid, The Pepsi Cola Bottling Company, R.J. Reynolds and Newport Cigarettes.
Management & Sales
 Sold and designed displays and graphics, stock photography, B2B products and services. Open Houses in Miami,
São Paolo, Panamá, Caracas, Quito and San Juan. New markets in the Caribbean, South and Central America.
 Assisted Managers with their Business Plan layout, financial projection/analysis, and market related sections,
financial forecasting, risks, and contingencies.
 Managed Social Media Marketing. Web Page Design. Placement of banners, buttons, and counters.
 Arby's Restaurant Group, Re/Max, Perini Latin America, Motorola, Diamond.com, Picker/Marconi MRI Int'l, AeroFlot,
The Image Bank – Eastman Kodak.com.
 Coordinated distribution of maps and collateral material to Port Lecturers onboard cruise ships.
 Updated shopping (revenue) maps for cruise ship industry guests of Carnival, Costa, Norwegian, Holland America,
P&O, Regent, Oceania, MSC, Crystal, Cunard, Seabourn, SeaDream, and Windstar for their Caribbean, Alaska,
Mexico, South America, Canadian, and European ports for The PPI Group.
Work History
 Liberia Social Economic Development (Web Master), Hollywood, FL 2015
 Bohorquez & Associates (Consultant). Hollywood, FL 1997-2015
 Skyline Displays and Graphics (Trade Show Consultant). Hallandale, FL 1992-1997
 FoVa/Grey Advertising (Marketing Director). New York City, NY 1985-1990
Education
McFatter Technical College, Davie, FL. Computer Graphics and Commercial Art 1992
University of Miami, Coral Gables, FL. B.B.A., International Finance and Marketing 1984