1. IVAN F. ROJAS
Office: (305)877 1159 ♦ ivan.rojas.otero@gmail.com
A proven leader with extensive experience in sales, client services and account management. Offering
expert level skills in persuasive interpersonal communication, problem resolution and broadening client
bases. A strategist creating marketing campaigns of brand awareness and sell through for consumers and
retailers.
PROFESSIONAL EXPERIENCE
ADIDAS GROUP, Covering all FL Nov. 2011 – Jan. 2017
Territory Manager Florida.:.
 I manage and service over 40 accounts throughout the state of Florida.
 Territory growth in 2016: Gross Sales: 13% up. Invoiced Sales: 11% up. Net Sales growth from Target: 6.3%
up. Net sales growth YoY 14% up. Accessories growth: 8% up.
 Territory growth in 2015: Gross Sales: 2% up. Accessories growth: 23% up.
 Reached at once order goal in 2015 ($260,000 dollars) and 2016 ($300,000 dollars).
 Reporting monthly numbers through business acumen and knowledge of competitor’s behavior.
 Forecasting the territory up to 12 months of future’s sales in the region for senior management.
 I established the first adidas Junior Tennis Academy in FL at Midtown Athletic club in Weston.
 I have twelve years’ experience working at Miami Open Tournament. On site with adidas since 2012.
 Opening accounts with potential new retail partners and high end resorts in the region.
 I’ve created an annual marketing strategy with top account for consumers and sales associates generating sales
of over 500 pair of shoes the first month. Claiming back #2 share position with top account at the end of 2016.
 Established sell through programs like gift with purchase and/or cash back with top and middle accounts on a
yearly basis to create faster inventory rotation.
 Advertising in Florida Tennis Magazine creating brand footprint during key times of the tennis season.
 Leading product clinics with top and middle accounts to educate sales associates and accounts. Creating brand
awareness with sales associates and consumers to drive business for retailers.
PRINCE SPORTS, INC., Miami-Dade, Broward, Palm Beach Counties, FL Feb. 2007 – Oct. 2011
Territory Manager of South Florida, Puerto Rico and US V.I.:.
 Rated top 5 territory manager for the first 5 months of 2011 in the US.
 Rated #1 representative in the first quarter of the year for Prince new product introduction in 2010.
 SALES REPRESENTATIVE OF THE YEAR SOUTH REGION in 2009
 Increased sales of racquets, apparel and footwear by 110%
 Ranked third in largest apparel sales among 24 sales representatives nationwide in 2009.
 Manage over 120 large and mid-size retail accounts within territory.
 Increased tennis ball sales by 320% in 14 months.
 Manage order placement and Marketing.
 Forecast territory sales for senior management.
 Promote and manage nationally advertised demo-days (Speedport Challenge, February 2007) and local demo-
days (2 per month) within Florida territory
 Led presentations and promotions of Prince brand every year since 2005 at Sony-Ericsson Tennis Tournament,
Key Biscayne, FL.

2. DUNLOP SPORTS GROUP OF AMERICA, South Florida Region Nov. 2004 – Jan. 2007
Territory Manager:
 Managed top 20 accounts in Florida territory for launch of 2005-2006 line of racquets. This increased sales by
approximately 10%.
 Recruited 24 Florida-area “Tennis Pros” to promote 2005-2006 line of racquets.
 Managed placement of orders and closely monitored delivery of products to accounts.
DIADORA AMERICAS, South Florida Region April 2006 – Jan. 2007
Territory Manager:
 Positioned brand in top selling Florida accounts for launch of 2005-2006 line of apparel and footwear. This
increased sales by 118%.
 Achieved title of Diadora’s Territory Manager with ‘Most New Accounts, 2006’.
 Implemented seeding program with top Florida accounts to create brand recognition for Diadora footwear and
apparel.
KIRSCHBAUM STRINGS AND GRIPS, Miami, FL Apr. 2005 – Oct. 2006
National Sales Manager & Florida Representative:
 Increased sales by 30% in six months.
 Developed business relationships with top 35 accounts in Florida and top 15 accounts in the United States to
create brand recognition and generate opening orders.
 Recruited independent Sales Representatives across the U.S. to launch brand.
 Created various sales programs and marketing strategies to penetrate U.S. strings market.
REEBOK INTERNATIONAL, Miami, FL Nov. 2004 – Nov. 2005
Territory Manager:
 Increased apparel pre-booking sales by 145%.
 Increased footwear orders by 67%.
 Increased Reebok apparel retail sales at NASDAQ-100 Open Tennis Tournament, Key Biscayne: 2005 Reebok
Sales $54,000 compared to 2004 Sales $23,000.
CHICAGO TENNIS & GOLF COMPANY, Chicago, IL Dec. 2000 – Nov. 2004
Tennis Department Manager:
 Managed procurement of merchandise from all major tennis product vendors.
 Controlled budget and managed inventory, warranties and returns for tennis department.
 Created sales incentives and promotions to increase tennis department sales.
 Managed and hired employees including stringing and sales associates.
 Strengthened public relations for Chicago Tennis & Golf Co. by representing company at industry events.
 Designed the new layout of tennis department. This increased customer satisfaction and enabled sales
personnel to increase sales by approximately 10%.
INTERBANCO, Bogotá, Colombia Jan. 1997- Dec. 1998
Enterprise Banking Junior Executive:
 Created new accounts and international credit lines.
 Provided services for corporations that partnered with bank.
 Approved corporate loans for bank’s clients and managed subsequent collection of payments.
 Consistently reviewed financial accounting records of bank’s corporate partners, bank’s branch office and
significant clients.
Mar. 1997- Dec. 1997, Commercial Head Teller:
 Managed and oversaw accounting and operations of teller terminals of branch office.
Jun. 1996- Feb. 1997, Operations Analyst:
 Managed and reconciled Bogotá branches’ final, day-end balances.

3. EDUCATION AND HONORS
2016 Adidas Hackathon. “The culture of feedback”.
2015 Adidas Innovation Academy. “Creating the new”.
1993-1998 Financial & International Business (B.A), Sergio Arboleda University, Bogotá,
Colombia
1991-1992 Four Semesters of International Business, Jorge Tadeo Lozano University,
Colombia
1997 Interbanco Effective Management – I.E.M & Service, University Program,
Bogotá, Colombia
SKILLS
 Bilingual: English and Spanish
 Proficient in Lotus Notes and Microsoft Office Applications: Word, Excel, Outlook, PowerPoint.
 Adidas: CWE, Atlas, webats.
 Kirchman Corp. Banking Software (Dimenssion and Tellemation)
 AS/ 400 System, Diver.