Audience profile

1. Audience profile

2. Primary and secondary audience
• My primary target audience are males and females between the ages of 13 to
30.
• The reason why I have chosen this age range is because issues such as breakups
and relationships are cumulatively represented in peoples lives between the
ages of 13 and 30. Older than this often experience divorce or cheating rather
than break-ups as it gets more serious. Younger audiences are less likely to find
themselves in these situations as they are unlikely to get into relationships and
are considered immature and less experienced.
• However, in this generation it is a norm for children younger than 13 years to
find themselves in relationship. They are usually influenced by movies and
media texts that normalize and often promote ‘young love’.
• Therefore my secondary target audience are children below the ages of 13 or
adults above 30 who are still trying to find their ‘true love’ or ‘soul mate’ and are
less likely going through the stages of a breakup.

3. Genre target audience
• The indie pop genre is generally targeted at audience members at the age of 15-
25. This is because they connect with the Indie genre due to being a very
independent age.
• It is becoming more popular due to the increased artists that are creating more
indie music. The use of social networks is increasing their popularity and
spreading the work to a wider audience. Through the medium of YouTube and
Facebook and other advertisements.

4. Characteristics of my audience
• Likes romance
• Emotional
• Single
• In a complicated relationship
• Outgoing
• Working class
• Sensitive
• Emotionally expressive