typography research

1. Typography Research
Cadi, Maya, Maryam

2. The Girl with the Dragon Tattoo
The crime mystery ‘The Girl with the Dragon Tattoo’ uses a
white font with sharp edges in its opening sequence. The
edges contrast with the colour of the font to reflect the
different aspects of the plot of the movie, as well as the
different aspects of the genre. The choice of font also
simultaneously serves to hook the audience in very early in
the film through the opening credits.

3. Psycho
The title sequence in the mystery film Psycho (1960) similarly
uses a white font. However, the font is much simpler and has
softer edges and no cursive letters. The simplicity of the font
is nevertheless balanced by the way the words are presented.
The opening credits, as well as the title of the movie, are
slowly revealed to the audience through contrasting black
and white bars that slide onto the screen from different sides,
gliding through the typography until the words are revealed
to the viewer. This similarly intrigues the viewer and hooks
them in.

4. Font Options

5. Dotted
This font reflects the title of our opening sequence ‘Full Stop’
as it is dotted.
However, we might not choose this font as does not fit our
crime genre as it could be argued to fit better for the credits
of a film with a mathematical/academic theme.

6. Sharp Vs and NsWe might choose to use
this font as the
sharpness of it,
especially that of the
letters V and N, reflects
the sharpness of the
plot of our opening
sequence, specifically
the murder that occurs.
However, we might not
use it as it might be
more suited to a sci-fi
opening sequence.

7. Horror Dotted
The small gaps in the
letters of this font
also reflect the title of
our opening
sequence, ‘Full Stop’.
We might not use this
font as it could be
more suited to a
horror-themed
opening sequence.
However, our
opening sequence
also includes
elements of horror
due to the murder
that occurs. For
example, blood and
low-key lighting.

8. Missing
The missing lines
and disconnected
lettres represent the
missing evidence in
our opening
sequence and an
idea of not being
able to connect the
murderer to his
crime.

9. Typography Ideas

10. Sliding Credits
Inspired by the opening credits
for the movie Psycho (1960), we
might consider sliding credits for
our opening credits, where the
title and credits are revealed
through lines sliding across and
through the letters. This would
intrigue the viewer early on in our
opening sequence as the waiting
for the credits to be revealed
creates a tension.

11. Final Decision

12. FINAL DECISION
After thorough research, we have come to the conclusion to choose the font didot:
The reason why we chose this font is because we feel that this font is sophisticated and simple, and
this reflects the concept of our opening sequence as since it begins with a murder, it gets straight to
the point and central plot of the film, similarly, this font is simple and does not overcomplicate things
with elaborate designs and so on. Despite not being elaborate, the font is basic and simple which
keeps it looking professional and tidy. Furthermore, this font is accessible on many different
softwares so no matter where we’re editing, we will be able to use it.

13. Fonts & Emotions
Through our secondary research, typeface fonts such as ‘didot’
were seen to connote stability, practicality and maturity.
Research evidence