2. Teen Audience
• It is known that most teenagers watch films
that are based on other teenagers, they like
to relate with characters but want to see
something different to everyday life happen
on screen, this is why supernatural themes
are popular within this age group. Many
films and shows that have the same quality
to teen expectations have achieved this
such as teen wolf and twilight.

3. Our main criteria is the 15-24 age category, as you can see
males attend the cinema 2% more than females which isn’t
significant but does add to our thoughts around our target
audience. We have aimed our opening towards females
because of their open as well as expressive love for
twilight and similar fantasy/horror films. Therefore we are
appealing to the teen girls more. On the other hand males
are more frequent cinema goers therefore we have
amplified the darkness of the themes of our sequence in
order to give them a better sense of enjoyment.

4. Audience Profile
This is Lucy, she is 16 years old and lives
in Calabasas, California. She lives
among the middle class and breathes
teen pop culture. She doesn’t take
clothing very seriously because she
spends a lot of her pocket money buying
books. Lucy is a hard-core fan of twilight,
awkward and the vampire diaries, this
suggests that she loves films and
television shows that are aimed at
teenagers but have mature content, and
humour only a few can enjoy. She loves
old boy band groups from the UK such
as Busted and Mcfly, she recently gave a
new group named Don Broco a try who