1. Who would be the Audience for
your Media Product?
By Holly Connell 3035, Anneka Williamson 3214, Katie Dunning 3052 and Charlotte Ellis 3060.
2. Demographic group and Age rating
The primary audience we have chosen our film opening for is teenagers, mostly
directed at females as all the cast are girls but can still be suitable to males. I think it
would be most popular for teenagers who can relate to the main character, Aubrey, as
she is a rebellious teen who objects against her mothers strict views.
The use of alcohol and drugs in the film opening makes our film only suitable for 15+.
3. Psychographic factors and Audience feedback
We tried to include aspects similar to other popular films such as Juno, The Fault in Our Stars, Me
and Earl and the Dying Girl and LOL. Something that all of these films have in common are the
kind of problems teenagers face throughout their life at home/school.
From our audience feedback it has shown that the song choices attract a wider audience. The
first song is Naïve by The Kooks karaoke and the second is I Kissed A Girl instrumental this is
because these songs are quite popular with many teenagers. The audience who watched our film
opening was a variety of ages, the age group who gave the most positive feedback and it was
most popular with was teenagers as we presumed from the start.
We also created a questionnaire for our target audience where we could see what types of
movies they most enjoyed and take aspects from those films and make ours similar.
4. Demographic Overview
• Female
• Teenager
• Aged 15-22
• Lives with parents
• Nearly finished school
• Could have a part time job.
Demographic Overview
• Male
• Teenager
• Aged 15-22
• Possibly has a part
time job
• Maybe still at school.
Psychographic Overview
• Often watches age 15
restricted films
• Possibly popular with peers
• Fashionable
• Enjoys a variety of different
music and films
Psychographic Overview
• Often watches age 15
restricted films
• Possibly popular with peers
• Fashionable
• Enjoys a variety of different
music and films
Profiles of people who would enjoy the film
5. Secondary Audiences
The secondary audience which our film opening may appeal to are possibly an older
generation who can relate to Carol Herrington (mother). It would reach this audience as
their own children may be maturing and acting disobedient and not respecting parental
rules.
In my opinion something that I think could be improved in the film opening is the
transitions between shots could be smoother. Also possibly more dialogue between the
mother and daughter could reveal more reasons why Aubrey must leave.
