Increase Sales with Facebook - 30 Tips in 30 Minutes

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Increase Sales with Facebook - 30 Tips in 30 Minutes

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Increase Sales with Facebook - 30 Tips in 30 Minutes

  1. 1. Facebook Webinar 30 Tips in 30 Minutes
  2. 2. My background • Delivering Digital Marketing Courses since 2008 • Mentoring Business Owners • Co-founder of the Digital Business Institute • Emerised in this topic on a daily basis
  3. 3. Client Challenges • Ongoing support • Keeping up to date with changes • ‘No time’ perception, in reality it is actually a change in habit • Results are not instant “...to learn and not to do is really not to learn” Stephen Covey
  4. 4. This Webinar • 30 Tips • Upcoming Training Programme • Q & A • A link to the Video Recording will be sent by email • Support information and links • Sales • Direct – Order Online i.e. product or service • Indirect – Professional, Front of Mind, Regular Posts, Grow Email List
  5. 5. Terms/Disclaimer • Information provided based on experience and advice (including Facebook Account Managers) • We accept no responsibility or liability for any results or actions, damage or loss that may occur as a result of using Facebook. • Facebook Rules/Features change regularly
  6. 6. Tip #1 - Cover Image Design • Use high impact professional design that compliments your business
  7. 7. Tip #2 - Cover Image - Call to Action • Include a call to action • Example - Click here, Like, Call Today, Buy Online • Rule changed on July 1st • You can also to this with your profile image
  8. 8. Tip #3 - Cover Image Link • Add a link to the description e.g. to website, online shop (product)
  9. 9. Tip #4 - Cover Image – change it regularly • It will freshen up your page • It will appear in people’s newsfeed • Get a template designed and change text yourself
  10. 10. Tip #5 – Highlight Images • Get images designed to the correct Facebook Image Dimensions • Then highlight the image • It will then be the full width of the Timeline • Include ‘Call to Action’ and a link as per Tip #3 • You can also ‘Pin to Top’ from here to keep a particular post at the top of your timeline/page
  11. 11. Tip #6 – Customised Tabs • Great for ‘Call to Action’ – Sign Up, Link to Website, Order Online • Links to ‘how-to’ videos will be sent by email
  12. 12. Tip #7 – Organise Customised Tabs • Call to Action Tabs in top row
  13. 13. Tip #8 – Page Category • Change from Local Business to Company and add your promise/unique selling point/call to action
  14. 14. Tip #9 – Facebook Posts • Posts that get interaction get more views • People will stop seeing your posts if they don’t interact
  15. 15. Tip #10 – Facebook Posts - Use Questions • Ask a question/get feedback • Finish your post with a question • Feedback Example - Next webinar time –please vote: 2pm, 4pm, 6pm or 8pm. Please enter your preferred time in the comment section below.
  16. 16. Tip #11 – Facebook Posts – When? • Check your Facebook Insights • https://www.facebook.com/insights/ • Click “When Your Fans Are Online” • Then schedule your posts accordingly
  17. 17. Tip #12 – Facebook Posts – Off Peak • Schedule posts when your competition are asleep but customers may not e.g. 6am • Or swing by for a coffee tomorrow, it’s on the house (with promo phrase)
  18. 18. Tip #13 – Facebook Posts – What gets interaction? • Check your Facebook Insights • https://www.facebook.com/insights/ • Click “Best Post Types” – Photo and Video get most clicks this example
  19. 19. Tip #14 – Facebook Insights – Demographics • Check your Facebook Insights • https://www.facebook.com/insights/ • Look at other stats e.g. Fans Age and Gender • Check insights of the competition
  20. 20. Tip #15 – Facebook Posts – YouTube • Search YouTube for appropriate videos • Post a video on your Timeline • Ask for Like & Share
  21. 21. Facebook 6 Month Mastery Programme • Complete online course – no travel • Over 50 x 5 Minute ‘how-to’ videos • 24/7 Access • Learn at your own pace AND give access to other staff members • Weekly support via email and a Facebook Forum • Ask questions as you progress • Videos covering Facebook changes will be added • Full Price for 6 months is €297 - less than half price for webinar viewers
  22. 22. Tip #16 – Posts - Use ‘Like’ & ‘Comment’ • Post a statement • Then ask people to ‘Like’ if they agree, comment if they don’t e.g. Apple release iOS7 – Click ‘Like’ if you think it’s better, comment if you don’t.
  23. 23. Tip #17 – Facebook Posts – Photos in comments • Recent change – photos in comments • Ask people to upload a photo into the comment box – monitor this • 2,691 People saw this post – almost 30% of their Likes.
  24. 24. Tip #18 – Direct Selling – Order Online • Direct link to a specific product that can be bought online • If you do not have an online shop, consider setting up a PayPal account and button for a specific product • Easy to set up – Bonus Course in Facebook Mastery Programme • Shoppers can use Credit Card or PayPal
  25. 25. Tip #19 – Facebook Lists • Use lists to share content from other sources • Create Lists – Health, Fashion, Technology • Local • Humour • Competitors
  26. 26. Tip #20 – Your Page can Like other Pages – B2B • Switch to using Facebook as your Business • Like and comment (appropriately) with other business pages
  27. 27. Tip #21 – Share Content – B2B • Switch to Business Page • Share content from existing and potential clients • Shares can be seen by Page Owner
  28. 28. Tip #22 – Run a competition • Post a nice image of the Prize • Prize should be related to your business • Invite people to Like or Comment to enter • Share to enter is not allowed • Use a Tab to ask for email address • People have eye on the prize not on the brand • Read Facebook Competition Rules
  29. 29. Tip #23 – Facebook Places • If you have a public premises e.g. shop, restaurant, hotel etc. • Set up/Claim Facebook Place • Connect to Business Page • Encourage/Incentivise ‘Check-Ins’ • Social Proof
  30. 30. Tip #24 – Facebook ‘Phrase’ Promotion • Example - drop in and say ‘blue sky’ and receive ……
  31. 31. Tip #25 – Facebook Offers • Design a high impact image displaying your offer • Choose an expiry date • You can add a website link & promo code • You can limit the number of claims • You can set a reminder date & time • You can target people by location, age, gender and when to publish the offer • Choose your budget for promoting the offer • Add terms & conditions • People who claim the offer present an email to you • Their friends see that they claimed the offer • Offer may not be redeemed but it is seen
  32. 32. Tip #26 – Facebook Ads - Audience • Location • Age • Gender • Precise Interest • Broad Categories • Interests – Health & Wellbeing • Family Status – Parents • Events – Birthday in the next week • Business/Technology – Small Business Owners
  33. 33. Tip #27 – Facebook Ads – Audience - Part 2 • Friends of your existing ‘Likes’ • People will see friends’ names with the ad
  34. 34. Tip #28 – Facebook Ad Images – Right Column • Yellow – Yellow Box around image • Not too much detail • Stand 10 feet from computer • Image consistent with message • Choose where people land when they click
  35. 35. Tip #29 – Facebook Ads – Power Editor • Use Power Editor to place ads in the News Feed – 30% higher click through rate (CTR) than ads in the right column • They also have a Like Button • Power editor gives you a lot more options and control • It is a Google Chrome Plugin • Module in Mastery Programme
  36. 36. Tip #30 – Smart Phone • Upload Photos • Upload Video • Pages Manager App
  37. 37. Facebook 6 Month Mastery Programme • Starts October 7th • Runs for 6 months - March 2014 • Full Price €297 • Webinar VIP Price €97 (€119 incl. VAT) • €200 Discount • 30 Day Money Back Guarantee
  38. 38. How to Order Visit www.digitalbusinessinstitute.com/vip
  39. 39. Q & A

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