As part of the ongoing Expect More. Get More from Your Personal Brand series, this deck is for the professional who is not yet on Linkedin. You'll learn the key steps to take to create your initial Linkedin profile.

1. Expect More.
Get More.
From Your Personal
Brand
101: The Basics
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

2. Key Question:
Is your social media
presence ready for
professional
recruiting?

3. My answer:
Let’s get it there.
Creating a weekly series Google Hangouts
and presentations to help you build your
personal brand online.
Live on Hangouts on Air each Tuesday at
9pm EST | 7 pm MST
Circle +beenakavalam for an invite

4. Beena Kavalam
Founder & CEO,
MBA, NYU Stern School of Business
CPCC Coaching Certification, CTI
Corporate Experience:
 Management Consultant with Accenture
 Brand Manager with household brands
 Bayer Aspirin®
 Flintstones™ Vitamins
 International Delight®

5. Logistics
 Quick ~15 min presentation, then Q&A
 Comments or Questions? Submit via the chat
 Recording will be on youtube (beena
kavalam channel) by Wed afternoon
 Slides will be available on Slideshare (Follow
Beena Kavalam) by Wed afternoon
 Questions for next week? G+, tweet or FB me!
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

6. What You’ll Get
 Overview of Linkedin
 The top reasons you need to make yourself
known on Linkedin (professionals and
entrepreneurs)
 Detailed step by step for how to get started
with Linkedin
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

7. What’s Linkedin?
 World’s largest social
networking site for
professionals
 Includes over 259 MM
people in 200+ countries
(US: +84 MM, CAN: +8MM)
 Professionals sign up for
Linkedin at rate of 2+
members per second!
Source: http://press.linkedin.com/about
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

8. Why should I care?
 Connections are a key driver of success
 Executives from ALL Fortune 500 companies
are members.
 Job Seekers: HR managers from 91% of the
top 100 companies use Linkedin to find talent.
 In 2012, members conducted over 5.7 Billion
professionally oriented searches.
 Entrepreneurs: Over 3 MM companies have
Linkedin Company pages. Stake your claim!
Source: http://press.linkedin.com/about
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

9. How do I sign up?
 Go to www.linkedin.com and click on Join
now button
 Complete the form.
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

10. How do I sign up?
 Go to www.linkedin.com and click on Join
now button
 Complete the form.
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

11. Create your basic profile
 Print out a copy of your current resume.
 Create your basic profile based off the
experiences in resume. (*we’ll optimize it
later*)
 Linkedin profile builder will help guide you
through this process by prompting you with
questions to complete.
 Complete a draft of your basic profile. It
doesn’t have to be at “100%
completion”…yet.
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

12. Take Action
 If you don’t have a linked in profile yet, sign
up within 1 hour of reading this.
 C’mon. It takes literally 30 seconds to complete.
 Multi-task while I’m finishing up this slide and just do it!
 Print out your latest resume.
 Create your basic profile by next week.
 It doesn’t have to be perfect, we’ll fix it later.
 Next week, we’ll dig deeper into the profile and how to
reach out to your network.
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam

13. Expect More. Get More.
From Your Personal Brand
Tuesdays @ 7pm MST
on google+:
+beenakavalam
beenakavalam.com
@personalrev | fb: personalrev | g+: +beenakavalam