1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
These adverts use beautiful people to
try and encourage customers to buy
their product to make them look just as
beautiful. Also they use “perfect”
models to give the illusion that their
product can make people flawless.
Celebrities are used many
times in adverts because
they are well known and
some people want to be
like then. So by having
well-known celebrities
advertise their product they
can assure some people
will buy it.
2. Independence/Individuality
Intelligence
Holiday adverts often use luxurious islands to
represent “escape” as most people would like to be
able to escape everyday life for a while in order to
relax.
The advert gives the viewer a sense of
independence which will give them a unique
feel. People will believe by buying this product
they will be different from everyone else.
This advert portrays a sense of intelligence as you will be
“smarter” by buying this car as it helps the environment
compared to people who don’t. The fact that you buy the
product makes you “smart” and better than everyone else.
3. Lifestyle
Nurture
Peer Approval
By viewing this advert it makes you feel as if
you are missing out if you do not buy this
product. As a lot of people have it and if you
don’t you will be left out.
This adverts make you feel sad as it makes you feel
responsible for the actions happening on these
animals, they. They try and make you feel guilty so
you buy or “donate” to the cause,
4. Rebel
Rhetorical Question
This is encouraging people to buy this beer as it is showing
that by drinking this product you have the approval of your
peers, gaining more respect from doing this.
It is focused on younger adults as by buying he
product it releases a more wild side of you, a side
that may be more ‘fun’ and ‘exiting’
5. Scientific / Statistical Claim
Unfinished Comparison / Claim
A rhetorical question makes you think about the issue at
hand, and as they person is a young girl who is upset it
makes the viewer obliged to help and donate otherwise
they will feel bad for ignoring her.
Adverts use statistical claims to try and make their
product more appealing to the customer, they manipulate
real statistics to make them look better to try and sell
their product.
Some adverts even claim to be/do certain things
without having any evidence behind it to try and
persuade people into buying the product as some
people are too unaware of the real situation.
