1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Advertising company’s use beautiful
people to advertise their product to
make the customers think that if they
use this product then they could look
like them.
They use famous people
here to advertise the drink
to make people that want
to be like them think they
can by drinking the same
type of drink etc.
When advertising nice holidays they show you the
horrible boring places and life’s that you live and then
they show you an alternative place where you can
escape and relax and enjoy life at a tropical beach.

2. Independence/Individuality
Intelligence
Lifestyle
They use this technique to make people think
that if they buy/ go to this product they will be
an individual and they want to be individual so
they stand out in the crowd and don’t all want
to be the same.
They advertise it as it should be used and how
it functions. Also they show you what it can do
and why you should buy it to mprove your life
style.
They use this technique to compare the two vehicles
between the size, shape and colour.

3. Nurture
Peer Approval
Rebel
They show pictures of anamales in distress so that we
feel sorry for them and doanate and help them to have
a better happier life.
With this type of advert they show you what you can achieve
and they advertise it towards men so they make the advert
manly and show sports and manlythings.
They advertise this kind of advert to the rebellious
side and thouse that are a bit or want to be a rebel
amost the community. They show that if you wear or
do a sertain thing then you can also becom a reble.

4. Rhetorical Question
Scientific / Statistical Claim
Unfinished Comparison / Claim
They use sad children to advertise NAPCC so that people
will feel sorry for them and donate monte to the
corse/charity.
They use profecinal scientisic information to help promot
the product because people are more likely to belive it if
its scentificly proven.
This advert is ment to show you the top grade
serices and benefits of using this product.