The document discusses various advertising techniques used to sell products. Beauty appeal uses attractive models to imply the product can transform buyers. Celebrity endorsement uses famous people to increase likelihood of buying if the buyer likes that celebrity. Holiday ads depict luxury destinations to portray the company's trips as unforgettable experiences.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
In beauty appeal adverts pretty, well
groomed people are used to make
people believe that the product will
transform them into an air brushed
model. This is a good way for makeup
to be sold.
Celebrities are used
because if you like the
celebrity advertising the
product then you are more
likely to buy the product.

2. Independence/Individuality
Intelligence
Holiday adverts show luxury, quiet, hot places to make
their company sound like a holiday of a lifetime. It
advertises surreal conditions that will entice people to
book with them.
Independence/ individuality adverts use
‘unusual’ images to bring across the idea that
standing out in the crowd is good.
Intelligence adverts use other products to their advantage
and get straight to the point. They are usually simple but
can sell their products. For example the advert to the left
simply shows an image of a smart car and an image of a
‘smarter’ scooter. The point of the advert is to point out
the major obvious point that the scooter is smarter than the
car.

3. Lifestyle
Nurture
Peer Approval
Lifestyle adverts show off the products in a
way that makes the viewers believe that you
cannot live without them.
These adverts are aimed at the fact that people are
more likely to give to charity and help others if it is
advertised and they see other people doing it. Nurture
adverts sell the fact of looking after others, whether
they are animals or humans, we should all help each
other.

4. Rebel
Rhetorical Question
Peer approval sells the idea that if you use the product being
shown then you will gain the approval of your peers.
Rebel adverts bring across the point that if you use
their product then you will and can stand out and be
whatever you want.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
These adverts use venerable young children to make the
viewers sympathize for them. They use rhetorical
questions to leave viewers thinking.
These adverts use facts such as claiming that ‘doctors,
dentists etc.. have recommended the product.
Using these techniques make the product more reliable
therefore easier to sell.
These adverts display their products to be better
than everyone else’s however they have no actual
back up for there claims. This way of advertising
entices the viewers because they believe that they
are getting a better deal than what they actually
are.

6. Scientific / Statistical Claim
Unfinished Comparison / Claim
These adverts use venerable young children to make the
viewers sympathize for them. They use rhetorical
questions to leave viewers thinking.
These adverts use facts such as claiming that ‘doctors,
dentists etc.. have recommended the product.
Using these techniques make the product more reliable
therefore easier to sell.
These adverts display their products to be better
than everyone else’s however they have no actual
back up for there claims. This way of advertising
entices the viewers because they believe that they
are getting a better deal than what they actually
are.