advertising techniques

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
When selling beauty products using an
attractive model in the advert will help
them sell the products as the audience
will think that if they use it then it
would make them appear as attractive
as the model.
They use certain high
profile celebrities in
adverts to make the
audience recognize them
and the product. People
look up to celebrities and
see them as role models.

2. Independence/Individuality
Intelligence
Using escape techniques relates to people trying to
escape reality and having a break from their normal
lives. So the target audience will associate the product
being advertised will escapism therefore making them
want that feeling and resulting in them buying the
product.
The ideas of expressing individuality of the
products in the adverts helps to not only get the
consumers attention but to make them feel that
it will set them apart from other people.
By making the consumer feel smart in the advert and
making out that their product is smart helps to engage a
specific target market. People like to feel smart so this
technique makes the audience feel rewarded and they will
relate this feeling with the product and company.

3. Lifestyle
Nurture
Peer Approval
Lifestyle advertising of products will make the
consumers that they will not be able to live
without the lifestyle enhancing product. It
helps makes your life better and you won’t
look back.
Using nurture helps to provoke an emotional response
from the audience and make them feel guilty about
how a subject is. It ‘pulls at the heart strings’ of the
audience and makes them want to be involved for
change.

4. Rebel
Rhetorical Question
If the product is usually targeted towards a male audience
then this technique is used because they are generally
normally influenced by what their peers feel. If their peers
approve of the product then they should get it to fit in with
them.
It’s associating lifestyle and behavior with being a
rebel and not following the rules. Consumers will
feel more inclined to buy the product if it suits their
style.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
It leaves the audience thinking about the question after
seeing the advert it will leave them thinking about the
company and issues brought up in the advert. Making the
audience think about the advert engages their attention
fully rather than just forgetting about the advert after
seeing it.
Using numbers and proven statistics will help the
audience to feel that the product is more reliable through
their claim being supported by evidence.
This technique normally uses claims that are not
supported by evidence or statistic but they are
used to persuade the audience that their product is
the best.