The document discusses various advertising techniques used to target audiences, including beauty appeal, celebrity endorsement, and escape advertising. Beauty appeal aims to make audiences believe they can look like models if they use the product. Celebrity endorsement encourages fans of celebrities to buy products their favorite stars endorse. Escape advertising makes audiences envious of lifestyles shown and more open to similar vacations or products.

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Beauty Appeal make the target
audience believe that one day they
could look like the model but they
would have to wear their product to
achieve this. But these models are
so heavily edited in photo shop its
created a false idea of beauty and
make women and females of any
Celebrity Endorsement
gives the target of this
appeal feel more
inclined to buy or take
part in because if the
actor/ celebrity has a
large fan base the fans
will feel encouraged as

2. Independence/Individuality
Intelligence
Escape makes the target audience
member feel envious of the actors in such
tropical areas so they look at cheaper
holidays in their price rage and then go on
a holiday that they can afford but the
original escape idea opens their mind to
the idea of an holiday
Independence/Individuality makes
the audience believe that the
product is made for them and will
help them find and be them self’s.
Intelligence makes the audience think why
did I never think of that and makes them
think of them self’s as stupid so they buy the
product to make others fell un-intelligent and
them self’s feel less intelligent

3. Lifestyle
Nurture
Peer Approval
Lifestyle adverts make it seems as
if u couldn’t live without their
product, this is especially used in
phone adverts as they have become
more accessible and more needed
Nurture makes the audiences feel
obliged to help and support the charity it
also plays on the more caring side of the
target.

4. Rebel
Rhetorical Question
Using Peer Approval makes the buyer feel
more inclined to buy/ try the product that a
mate would already love
Rebel makes the product buyer think by
having their product they will be more
visible and will stand out more.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
Rhetorical Question means a question that
doesn’t need answering and the answer is
obvious, such as “would you let a child
starve” these questions and use of
Rhetorical Question
Play on people’s emotions and make them
Scientific / Statistical Claim uses things
such as “ 8 out of 10 love our new toilet
paper” and “Dentists love our product they
use it them self’s” this mean the audience
will think they are one of the 8 or if their
dentist uses it they will feel more obliged to
them self’s.
Unfinished Comparison / Claim makes
the audience think that there product
is the one for them without saying it is,
for instance “the right tier changes
everything” they don’t say we have
the right tiers but they are an option.