ads

1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
For a young female audience to make
someone buy it because it has a
beautiful woman on the advertisement.
Because the celebrities are
well known and it makes
the viewer want to buy it
because they think if they
use it, it must be a good,
quality product.

2. Independence/Individuality
Intelligence
It appeals to the people who would like to escape and
go on holiday somewhere nice and also brings back
memories of other holidays.
Make the person feel independent and it is
personal tailored to them, this makes them feel
special and stand out.
This makes the reader feel as if they are leaning something
new and make them feel intelligent and they would gain
something from this product.

3. Lifestyle
Nurture
Peer Approval
It is showing how much better there life would
be with that product and improve there every
day life.
It makes the user feel sorry for the animals and that
they can help the animals they just have to donate;
this makes the reader feel like it is easy to save that
animal.

4. Rebel
Rhetorical Question
It makes the reader feel like they are going to be socially
benefitted from that drink because there friends will drink it
too.
It makes the viewer feel as if they would be cooler if
they bought these jeans.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
It makes the user feel guilty for the child and makes them
donate the money.
It makes you feel like it cannot fail and will definitely
work.
They make you feel like they are the best even
though they have no proof.