2. Question 1: How much water do you buy
daily?
This question showed me how much water
my target audience regularly drinks.This is
useful as it will let me know how much
water I need to advertise in order to grab
the attention of my target audience.
The most popular was the 500ml bottle, this
suggest that all though people consume
water on a regular basis they do not
purchase the majority of the water they
consume. Meaning people might not be
willing to spend a large some of money on
just a bit of water.
3. Question 2: Do you workout at home or go
to the Gym?
I asked this question since it would tell
me the likely hood of someone buying
a water bottle.This is because
individuals are more likely to buy water
at the gym since the water isnโt free
there.
This question also helped me to find
the setting of my second advert. I will
use the Gym setting since majority of
my target audience is likely to workout
at the gym.
4. Question 3: would you purchase a 500ml
bottle for ยฃ1?
This also helped me identify which target audience since the majority of my
audience selected no.This suggest that I was going to have to aim at an
audience with a smaller budget. Meaning I should aim my product atYoung
audience or students with a spending budget. I could tell that they are young or
have a limited budget because the comment suggest that they think it is
expensive.
5. Question 4: Do you prefer flavoured or
non-flavoured water?
The most popular type of water was non-
flavoured water. Meaning my target
audience preferred normal water which
suggest that the product needs to be plain
but still be attractive to people who want
to workout efficiently.
This gave me the idea of a water beverage
that gave you energy without being
unhealthy like Red bull.This became my
unique selling point which would allow me
to attract more customer that are willing to
buy this product since it both unique and
efficient as well as being cheap.
6. Question 5: what age category do you fit
into?
The majority of the people who
took the questionnaire picked
teenager which suggest my
main target audience will be
young.This gave me the idea to
pick young actors to appear on
my adverts since it would be
able to relate to my target
audience better and attract their
attention a bit more easily.
7. Question 6: where do you most
commonly purchase water from?
This taught me about where the
most common place to buy water
was which was helpful since it
helped me within my advert by
telling where I could advertise a
water bottle if I wanted to include it
in my advert.
This also taught me how accessible
water was to my target audience. It
also told whether or not candidates
where willing to buy water or not.
8. Question 7: Do you part take in a sport?
This question further explain how
often my target audience excised. A
majority of my audience does not
regularly take part in a sport but still
play one whenever they are free.
This also suggest I should not focus
on sports too much but more on
general exercises.
9. Question 8: Do you like it when
organisations compare their products.
I picked this question as it allowed
me to figure out whether or not I
should sue the characteristics of
similar products to show how
much better my product was
compared to a popular product.
I will apply this characteristic to
my second advert.
10. Question 9:What do you think of the
name Magic water?
I asked my target audience
about what they thought of
the name magic water to
check whether or not they
like the name.This also help
me to confirm the name I
was going to use for my
advert.
11. Question 10: what is your Favourite
water brand?
I asked this question to help me decide
which water bottle to use for my adverts
and which one I should use to compare it
with the other.This was extremely useful
to me since it made my advert easier and
the product much more simpler to
advertise.
