1. Advertising Techniques
Beauty Appeal
Celebrity Endorsement
Escape
Good looking, attractive models are
used when beauty companies are
advertising their new beauty product,
so that people think that it will make
them look as good as the model, and
also it makes the product look more
appealing.
Using celebrities in your
advert makes people trust
the product because they
trust the celebrity. Also it
makes them want the
product because the
celebrity they like say that
they should.

2. Independence/Individuality
Intelligence
Trying to convince people to go on holiday by showing
beautiful destinations, these kind of adverts or more
affective when the weather is bad. It makes people
want to go on a holiday and brings in tourists so the
country and money to the airlines.
With this they make you feel special and they
also make you stand out from the crowd. They
do this as if we buy this product go to thing
they are advertising they try make us feel like
we are important.
In this advert they have made it so that you want the car as
its small, agile, and fast and it has gadgets and it is warm
compressed vehicle. As it is smarter and a more efficient
vehicle.

3. Lifestyle
Nurture
Peer Approval
With this advert they have made the product
looks simple but technical. This ad is also
saying it’s a new way of life and it is the best
product in the phone business.
The nurture technique is when they try to make us
care for their charity so that they can get money out
of us. They do this by showing pictures that will
touch people and make them want to help their
charity.

4. Rebel
Rhetorical Question
If you drink/buy this product you will get approval from your
friends and they will like you more.
The ad is telling you to buy their new jeans and they
will make you look younger and bring out your
young and wild side.

5. Scientific / Statistical Claim
Unfinished Comparison / Claim
The ads usually use people that you feel sorry for so that
you will pay money to help them. The questions are
usually along the lines of “can you help”?
Using scientific facts that prove how good the product is
which will make customers buy i because it has been
tested and proven to be good/ the best.
It says that their product is the best and better than
other products that are the same, but hasn’t got
any facts to prove that it’s the best.

6. Scientific / Statistical Claim
Unfinished Comparison / Claim
The ads usually use people that you feel sorry for so that
you will pay money to help them. The questions are
usually along the lines of “can you help”?
Using scientific facts that prove how good the product is
which will make customers buy i because it has been
tested and proven to be good/ the best.
It says that their product is the best and better than
other products that are the same, but hasn’t got
any facts to prove that it’s the best.