Christa Panos, Monica Maroun, Deborah Robertson-Andersson. Presented at the Symposium of Contemporary Conservation Practice 2015.

1. C. Panos2
M. Maroun2
Dr. Deborah Robertson-Andersson;

2. How do conservation messages travel?
You
Target
audience
Network Public
 To engage people on Facebook regarding your message
you need to make it one of their top 5 likes.
 The power of influence via social media

3. Why do we communicate?

4. Why do we communicate?
To raise
awareness
To bring
change
To
shape
opinion

5. Who would you listen to?
A B C

6. Central question
 Conservation and social media
 How do we marry the two?

7. SOCIAL MEDIA AND
RESEARCH

8. Conservation and social media
How do we communicate in a more relevant way around
the complexities of conservation issues to drive action?

9. Opinions are the ripples on the surfaces of the publics
consciousness, shallow and easily changed.
THINK
Attitudes are the currents below the surface, deeper and
stronger.
FEEL
Values are the deep tides of the public mood, slow to
change but powerful.
DO
Sir Robert Worcester
Founder of MORI

10. 3 main areas to communication
Coherence:
the ability to
clearly
understand
Empathy:
The ability ot
employ a wide
range of
communication
behaviours
Flexibility;
the ability to
employ a wide
range of
communication
behaviours

11. An audience journey:
The emotional journey
Indifferent
Motivated

12. An audience journey:
The emotional journey
Indifferent
Unsettled
ScaredEngaged
Depressed
Motivated

13. An audience journey:
The emotional journey
Indifferent
Empowered
AmusedUnsettled
ScaredEngaged
Depressed
Motivated
Urged

14. What makes conservation
videos successful?

15. Social media and peoples perceptions
Surina Singh 2015 Honours
MACE LAB

17. Social media and peoples perceptions
Kaveera Singh 2015 Honours
‘Like’, ‘Comment’, ‘Favorite’, ‘Retweet’ or ‘Share’ to show you
care!
Plastic kills lives!
MACE LAB

18. Thank you!