introduction to communication, Types of communication

1. Introduction to
Communication
Studies
Dr. Shafayat Ali Malik

2. Some Basic Concepts in
Communication Studies
• Journalism
Journalism is the activity of gathering, assessing, creating, and
presenting news and information. It is also the product of these
activities.
• Press
The press" is used to describe both reporters and news outlets
or media. "Press" generally refers to print media (printing press) like
newspapers and magazines.
 Media
Media" is a broader term that includes TV, radio, Internet etc
• Broadcast Media
• Social Media
• Communication
• Communication is the process of sending and receiving information.
It can be described as an act of transmission of ideas, thoughts,
beliefs, knowledge and opinions, etc.

3. Why you are taking this Subject?
• Need of Communication
• Awareness
• Development (individual, Society)
• Self Expression
• Expression in speaking
• Expression in Writing

4. Communication
• Definitions
“ Communication is an exchange of information,
facts, ideas, opinions from one person to
another ,the information transferred must be
understand”
Communication is a process of passing
information and understanding from one person
to another.

5. Significance of Communication
• Survival
• Cooperation
• Relationship
• Persuasion
• Power
• Social needs
• Decision making
• Information
• Development and Communication

6. Types of Communication
Different Ways of Communication
Structural Kinds
Verbal Communication
(Through Language)
Man to Man, Animals to Man
Verbal……Week Medium of Communication
Non Verbal Communication
(Symbols, Signs, Gestures , Lines , Light and Colors,etc)
Non-Verbal………..Universal Language

7. 1.Intra-personal communication
It is communication within ourselves.
Intra-personal is the basis of all other forms
of communication. For instance, when it rains,
our senses tells our brain to use an umbrella
or a raincoat. This is communication within.
Writing diaries, etc is all example of
intrapersonal communication

8. 2. Inter-personal communication
It is a face to face communication. It’s
communication between two persons. This
type of communication includes most of the
informal, everyday exchanges that we engage
in from the time we get up until we go to the
bed.

9. Chit chatting among two people

10. Basic characteristics of inter-personal
1.Both parties are in close proximity
2.Both parties send and receive messages
3.These messages include both verbal and non
verbal stimuli

11. 3. Group communication
Group communication occurs between three
or more persons who perceive themselves as
belonging to , or being identified with, a
group.
Small Group (Micro Communication)
Large Group (Macro Communication)

12. More than two person creates a group

13. Extra Personal Communication
It is that Type of communication between
human beings and non human beings.
A Parrot responding to your greeting
Old lonely women talking to her cats
When your pet dog comes to you wagging its
tail as soon as you return home

14. 4. Public communication
Public communication tends to occur within a
more formal and structured setting. In this
communication one person is designated as the
speaker or a leader and the rest are the audience
or the listeners. Public communication occur in
public and has an agenda.
Organizational Communication
Vertical

15. Public communication

16. 5. Mass communication
It is the process of delivering information,
ideas and attitudes to a sizable and diversified
audience by the use of different forms of
media.