The document discusses the discipline of communication. It defines communication as a process that bonds humans together through the exchange of meaning. Communication occurs on various levels from intrapersonal communication within an individual to interpersonal, small group, and mass communication between groups. The goals of communication are to convey messages accurately and to disseminate information between a sender and receiver. Effective communication involves basic elements like a sender, receiver, message, medium, and feedback.

1. MASS COMMUNICATION
Discipline and Ideas in
Applied Social Sciences
DR. PHILLIP RAMIR L. PUNZALAN

2. OPENING PRAYER
We honor, glorify and praise your name our
god we humbly beg your mercy from our
short comings. Purify us with your divine
spirit grant us the desire to be off service
to the community through counseling,
social work and mass communication
advocacy of applied social science for the
benefits of others and for our soul. All
these we ask in Jesus name. Amen.

3. ENERGIZER!!

4. OPENING GAME
Arrange the jumbled letters:
OMNITCAINUM
SPYCOHOLIGALC
KACBDFEE
ASMS NOMUMINACOITN

5. DOCUMENTARY

6. OPENING QUOTES

7. Lesson 12
THE DISCIPLINE
OF
COMMUNICATION

8. PRE- QUIZ
1-2.What is communication?
A. This involves feelings thoughts and the way
we look at ourselves.
B. The process that bonds human together are
found on communication.
C. It constitute both the construction of
meaning and the exchange of meaning.
D. Communication is a process.

9. 3. Who defines communication is a
transactional process in which people
generate meaning through the exchange
of verbal messages in specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick

10. 4-5. All of these are example of Frames of
Reference, which of these are not belong
to the group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial

11. 6. What is Cultural frame of reference?
A. frame of reference may refer to a set of parameters that
define ones mental schema.
B. frame of reference may refer to set of one’s social bias.
C. frame of reference may refer to a set of parameters
that defines one’s cultural bias.
D. frame of reference may refer to a set of transient
parameters such as space and a through speech,
email, letters, and so on

12. 7-8. What is intrapersonal communication?
A. Communication in this sense is essentially
transactional, giving and receiving content , which may
take a wide variety form.
B. The communication that occurs on one-to-one basis
usually in an informal, unstructured setting is
interpersonal communication
C.This refers to communication that occurs within us.
D .The self is the only sender and receiver. The channel is
our brain. The feedback is in the form of talking to
oneself or discarding certain ideas and replacing them
with others.

13. 9-10. What basic elements of the
communication process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial

14. Key to correction:
1.B
2.C
3.C
4.A
5.C
6.C
7.C
8.D
9.A
10.D

15. Discipline of Communication
Deals with humans use verbal and non-
verbal messages to create meaning in
various contexts.
This can be from one person to another,
from person to groups, in government
setting, private sectors setting, civil society
setting.
This discipline is also interested in the
impact that communication has on human
behavior.

16. 12.1. DEFINITION OF
COMMUNICATION
• The process that bonds human together are
found on communication.
• Communication in this sense is essentially
transactional, giving and receiving content ,
which may take a wide variety form.
• What e communicate is meaning but
communication simultaneously involves
construction of meaning.
• It constitute both the construction of meaning
and the exchange of meaning.

17. • Communication involves acting on
information, responding to stimulus, a
creative act, making sense of the world
assigning meaning to experience and
feelings, and can also be intentional as well
as unintentional.
• Alberts, Nakyama , and Martin (2007) defines
communication as a “transactional process in
which people generate meaning through the
exchange of verbal messages in specific
context, influenced by individual and societal
forces and embedded in culture”.

18. 12.2. Context and the Basic
Concepts of Communication
• Content is the most essential aspects in human
communication, and by and large, listener base their
interpretation of expression of language and actions on
their prior knowledge and wide 0f contextual information.
• The context can be email, television ,with a friend, with
family, a political campaign or a protest rally, a
celebration, or a religious or social event.
• Intercultural communication researchers using the
concept of context to understand people, have identified
several “frames of reference” within which people
construct and interpret “ reality” and communicate or
interact within with others.

19. 12.3 GOALS OF
COMMUNICATION
 We communicate with variety of people, for a
variety of reasons.
We have defined communication as a
meaning-making system that follows the goal
of conveying the intended message from the
sender to the receiver as accurately as
possible.
It is also provides opportunity for
communicators to disseminate information, to
transduce emotions and/or thoughts from one
to another.

20. FRAMES OF REFERENCE
1.Psychological frame of reference may refer to a set of
parameters that define ones mental schema.
2.Cultural frame of reference may refer to a set of
parameters that defines one’s cultural bias.
3.Social frame of reference may refer to set of one’s social
bias.
4.Spatial frame of reference may refer to a set of
egocentric experience environmental and geographical
parameters that defines one’s interpretation of reality.
5.Temporal frame of reference may refer to a set of
transient parameters such as space and a through
speech, email, letters, and so on.

21. • Communication also allow people with
opposing views to communicate with one
another in order to better understand each
other and connect.
• Ultimately, the goal of all communication is to
change behavior and that is why people read
new books or seek help to understand things
or reality.
• Communication is essential for everyday life.
The goal is to make group life possible
through socialization, enculturation,
intergenerational solidarity, nation building
and social change.

22. 12.4 BASIC ELEMENTS OF THE
COMMUNICATION PROCESS
• Communication is a process where people
share information, feelings, and ideas
consist of four basic elements the
message, the medium, the sender and
the reliever.
• Communication happens when a message
is conveyed .

23. Sender Receiver
Communication means that the sender
and the receiver get involved in
communication because they have ideas
and feelings to share.
Message
The message is made up of ideas and
feelings that the senders/receivers want to
share.

24. Channels
 are the routes traveled by a message as it
goes between the senders/receiver.
Feedback
Is a response of the receiver to the sender
and vice vers.
Noise
Keeps a message from being understood or
accurately interpreted.
Setting
Is essentially the context where
communication occurs.

25. 12.5 LEVELS OF
COMMUNICATION: FROM
INTRAPERSONAL TO MASS
COMMUNICATION
• Communication involves the interactions
between and among people.
• Communication as such takes place on
several levels.

26. Intrapersonal Communication
• This refers to communication that occurs
within us.
• This involves feelings thoughts and the way
we look at ourselves.
• The self is the only sender and receiver. The
channel is our brain. The feedback is in the
form of talking to oneself or discarding certain
ideas and replacing them with others.

27. Interpersonal Communication
• The communication that occurs on one-to-
one basis usually in an informal,
unstructured setting is interpersonal
communication
Interviewing
• Makes use of a series of questions and
answers usually involving two people or
groups.

28. Small Groups Communication
• Occurs when a small group of people
meets to solve a problem.
• Communication process in a small groups
is more complicated than in interpersonal
communication.
Mass Communication
• The sender-receiver(speaker) sends a
message(speech) to an audience in a
highly structured manner.

29. CLOSING QUIZ
1. Who defines communication is a
transactional process in which people
generate meaning through the exchange
of verbal messages in specific context?
A. Albert Einstein
B. Mark Zucherberg
C. Alberts, Nakyama and Martin
D. James Chadwick

30. 2-3.What is communication?
A. This involves feelings thoughts and the
way we look at ourselves.
B. The process that bonds human together
are found on communication.
C. It constitute both the construction of
meaning and the exchange of meaning.
D. Communication is a process.

31. 4-5.All of these are example of Frames of
Reference, which of these are not belong
to the group?
A. Interpersonal Communication
B. Psychological
C. Interviewing
D. Spatial

32. 6.What is Cultural frame of reference?
A. frame of reference may refer to a set of
parameters that define ones mental
schema.
B. frame of reference may refer to set of one’s
social bias.
C. frame of reference may refer to a set of
parameters that defines one’s cultural bias.
D. frame of reference may refer to a set of
transient parameters such as space and a
through speech, email, letters, and so on

33. 7-8.What basic elements of the
communication process?
A. Sender Receiver
B. Temporal
C. Message
D. Spatial

34. 9-10.What is intrapersonal communication?
A. Communication in this sense is essentially
transactional, giving and receiving content ,
which may take a wide variety form.
B. The communication that occurs on one-to-one
basis usually in an informal, unstructured setting
is interpersonal communication
C.This refers to communication that occurs within us.
D. The self is the only sender and receiver. The
channel is our brain. The feedback is in the form of
talking to oneself or discarding certain ideas and
replacing them with others.

35. Answer Key:
1. C
2. B
3. C
4. B
5. D
6. C
7. A
8. C
9. C
10. D

36. SUMMARY
 The Discipline of Communication deals with how humans use verbal
and non-verbal messages to create meaning in various contexts.
 Definition of Communication is the process that bonds human
together are found on communication.
 Context and the basic concepts of communicatiois the most
essential aspects in human communication, and by and large,
listener base their interpretation of expression of language and
actions on their prior knowledge and wide 0f contextual information.
 Goals of Communication is we communicate with variety of people,
for a variety of reasons.
 Communication is a process where people share information,
feelings, and ideas consist of four basic elements the message, the
medium, the sender and the reliever.
 Communication involves the interactions between and among
people.

37. CONCLUSION
We conclude that learning The Discipline of
Communication is really important
because through communication we can
speak up our voice. Communication is
also a large body of study and knowledge,
it is also important because through
communication we build our relationship to
others.

38. RECOMMENDATION
• We recommend that communication is a dynamic
process composed by multiple elements. All
humans can communicate in an effective and
appropriate way through spoken language,
nonverbal actions and symbols. The goal of this is
to analyze a specific focus on verbal and non
verbal communication. Many communicate
through means of verbal or nonverbal. No matter
what is the message you need to convey, its
success depends on how effectively you are able
to get it through.

39. POINTERS TO REVIEW
Discipline of Communication
Definition of Communication
Context and Basic Concepts of
Communication
Goals of Communication
Basic Element of the Communication
Process
Levels of Communication: From Intrapersonal
to Mass Communication

40. CLOSING PRAYER
We offer of thanksgiving upon the success of
the recent session in Applied Social
Sciences. We ask your pardon from our
committed sin pour out your spirit as guide to
full fill mission of professional services
through counseling. Social work and mass
communication.
May our educational preparation benefiting the
welfare of the common good and our soul. All
these we ask with thanksgiving in Jesus
name. Amen.