The document summarizes the results of 16 surveys about movie preferences. It found that among viewers aged 0-10, animated movies were most popular, while those over 30 favored musicals. For ages 11-20, comedy and horror were most popular genres. It also showed that horror and action movies appealed more to female viewers aged 11-20, while comedy and action were most popular with male audiences. The document states that this research could influence the genre and target audience of the movie introduction they create.

3. Selection from the sixteen surveys
taken.

4. 0 to 10
Comedy
Sci- Fi
Horror
Romantic
Animated
Crime/ Thriller
Action
11 to 20
Comedy
Sci- Fi
Horror
Romantic
Animated
Crime/ Thriller
Action
21 to 30
Comedy
Sci- Fi
Horror
Romantic
Animated
Crime/ Thriller
Action
30 onwards
Comedy
Sci- Fi
Horror
Romantic
Animated
Crime/ Thriller
Action

5. 0 0.5 1 1.5 2 2.5 3
Musicals
Action
Crime/ Thriller
Animated
Romantic
Horror
Sci- Fi
Comedy
Female
Male

6. Age Certificate
U
18
PG
12
15

7. In order of frequency said in surveys;
•Word of mouth
•Movie Trailers
•Posters
•Movie reviews
•Starring Actors
•Previously reading the book
•Previous movie in the series

8. •‘Introduces settings and characters’
• ‘First two minutes can hold the most important plot lines’
•‘Influences my decision to continue watching or change movie’
•‘Directors purposely make good introductions so they’re normally the
most exciting part of the movie in order to grip their viewers.’

9. The most useful research we produced was the favoured genres as
this will influence our decision for the movie introduction we would
make and also which audience it would be aimed at.
If we were to produce a horror, we would have prominently female
audience, more specifically females aged 11-20. Yet if we aimed to
create an action or comedy themed intro, we would be making it for a
dominantly male audience.
We found that children aged between 0 and 10 are really only
interested in animated movies at the moment, and the older
generations seem to favour musicals.
The most watched aging certificate is 15, if we were to work from
this research we would me eliminating children and younger viewers
from our target audience and we would be more likely to produce an
introduction for a horror or comedy, these genres have higher ratings
due to more explicit content, whether it is violence or swearing.