3. Masthead Font
Sans serif
Bold
Minimalist
Large
Placed at top of cover
Behind image
Eye catching
Magazines that use these conventions
4. Main image Main image
Medium close up.
Direct mode of address (creates relationship between
audience and artist).
In front of masthead.
Colours stand out (background colours VS photo colours
which pop out).
Fierce and passionate facial expression (male gaze –Laura
Mulvey).
Model featured links with anchorage text.
Magazines that use
these conventions
5. Features Flash
Flashes are used to grab the attention of the audience.
Conventionally flashes do not follow the house in order to
‘pop’ / stand out even more, and I decided to follow this
convention.
Magazines that use this convention:
Q magazine
NME magazine
6. Tags: Tags are commonly used to attract the
attention of the audience by using words such
as ‘exclusive’ for instance. Tags are essentially
there to create Hermeneutic and proairetic
codes. In other words; creating suspense in
narrative, the first caused by unanswered
questions, the second by the anticipation of an
action's resolution (Barthes).
NME magazine Vibe magazine
Magazines that use this convention:
7. House style:
The house style (ie: a company's preferred manner of presentation and layout of
written material) of a magazine typically sticks to colours such as: white, black, right
blues and reds.
I decided to conform to this convention because I wanted my magazine to look
similar to NME/Q as they were both very similar to my genre of magazine. I also a
similar house style because my focus group said it was ideal and also because I
wanted the people that looked at my magazine to immediately associate it with NME
and Q.
9. Double page spread:
Main image (focus of
page)
Page number
Pull quote
Anchor text
Drop capital
Pull quote
All of these features are
commonly found in other
magazines meaning have
stuck to the conventional
layout of a double page
spread.
