Media as evaluation

1. IN WHAT WAYS DOES
YOUR MEDIA PRODUCT
USE, DEVELOP OR
CHALLENGE FORMS AND
CONVENTIONS OF REAL
MEDIA PRODUCTS?
Question 1

2. Front
Cover
Masthead
Tag Line
Main Image
Features
Sell Line
Main Cover Line
Puff and Buzz
Anchor text

3. Tag Line
This convention isn’t commonly used by magazines in the country genre. I chose this
convention to assist in the introduction of the magazine to the audience and as further
promotion (uses and grat).
Other Magazines
Maverick Magazine

4. Masthead
Large, bold, centered and contrasts the
background. Placed in the upper quarter of the
page which is common easily recognisable due
to off-placed ‘VI’
Other Magazines

5. Main Image
Close up shot of two
people but edited to the
size of one individual
person.Very unusual for
the Country genre but it
makes the magazine
stand out from the rest
of the magazines in this
genre. Covers the main
body and uses direct
mode of address,
connects to the audience
(uses and grat)
Other Magazines
Maverick Billboard
Nash Country Weekly

6. Features
Insight into the features of the magazine for
entertainment, informative, commonly used either side
of the magazine in the country genre and continues
house style/colour scheme contrasting the background
Other Magazines
Maverick Nash Country Weekly
Billboard

7. Sell Line
‘Exclusive’ engages the audience to the
‘exclusivity’.
Informs the audience of the unknown (uses and
grat requires model)
Other Magazines
Nash country
weeklyMaverick

8. AnchorText
Name – anchors to image – relates to the main
story, centered and contrasts background to make it
stand out. Links to house style with colour scheme
Other Magazines
Maverick Billboard
Nash Country Weekly

9. Other Magazines
Main Cover Line
Common convention often linking to the anchor text
and main image. Not as prolific in comparison to
other genres (Nash Country Weekly an exception)
Not always contrasting but usually fits in with house
style and color scheme. Creates a hermeneutic
question, want to know what ‘Colorblind means’
Nash Country
Weekly
Maverick
Billboard

10. Puff and Buzz
(Puff) the reader may be able to win a free gift by
buying the magazine (buzz) are used to entice
them in as they don’t want to miss out. Commonly
used occasionally along with the sell line.
Other Magazines
Maverick
Nash Country
Weekly

11. House Style
Black/White/Dark Red.These colour’s contrast well
against each other and are very gender neutral to
appeal to the entire target audience. Black and White
are common colour’s used by mainstream country
magazines such as Nash and Maverick. I suited the mise
en scene by dressing the models in these colours and
making the images black and white.The Masthead and
the majority of text is red to contrast and occasional
white text to separate these.

12. Contents
Page
Social Networking
Layout
Numbering
Features
Images
Issue
Page Number

13. Social Networking
In my research I did not come across a
contents page with social media links on
it, however I decided to use it as my target
audience is quite ranged mainly targeting
young adults and so social media seems
like a good way to involve the audience.
It’s an effective way to market the
magazine as well as a way to keep the
audience updated.

14. Images
For my contents page I took a variety of photos with
the main photo being a medium shot of two models
with their body language and facial expressions
clearly visual. I also took photos of a guitar and a
setting to break up the images and to not have them
looking so similar.The guitar also solidifies the fact
that this is a music magazine along with the concert
photo.They are presented similar to thumbnails to
make it look professional.
Other Magazines
Billboard
Country Weekly

15. Numbering
Numbers contrast backgrounds to stand out –
easy navigation and creates shortcuts. Informs
audience as to what each article includes (uses
and grat) with links. Keeps in with house style
and
Other Magazines
Billboard
Country Weekly

16. Features (Interviews)
Other Magazines
Bold, contrasting title to the background, short and eye
catching which breaks down the magazine.
Short descriptions of individual interviews informing the
audience (uses and grat). Consistent colours and layout to not.
Numbers co-ordinate to relevant pictures for easy reading.
Billboard
Country Weekly

17. Issue
Recent information to keep readers up to date
– informative (uses and grat) – smaller text due
to it being additional information that isn’t
necessary
Other Magazines

18. Page Number
Page number with the magazine name
alongside it – informative – professional
consistency and increases brand awareness
Other Magazines

19. Double Page
Spread
Image
AnchorText
Drop Cap
Pull quote
Page Numbers
Text
Columns

20. Layout
For the country music genre there is no typical way to have
the images and text layout. I took inspiration from a Nash
country weekly double page contents page and a Sam Hunt
article for my image layout. My main image is on the right
with a text heavy left hand side to make it a professional
layout.
Nash
Country
Weekly
Country
Weekly

21. Image
Due to the wide variety of shots used for double page spreads I
decided to use a long shot of the models offset to one side for
it to cover the entirety of the page. I decided to have them
looking away from the camera to entice the reader into finding
out what the article’s about. Generally this challenges the
generic codes and conventions but may intrigue the younger
target audience.
Other Magazines
Billboard
Country Weekly Maverick

22. Text & Columns
The text on the double page spread contrast the
background and keeps in with the house style and
colour scheme.A common convention is to use
columns to layout the text. So, I decided to
incorporate this as it gives it a professional look. Billboard
Country Weekly Maverick
Other Magazines

23. Pull Quote
Pull quote gives an insight into the rest of the story
as well as giving engagement to the audience while
creating questions. Larger font than the rest of the
page – not universally used by all magazines in the
genre
Other Magazines
Billboard
Maverick

24. Page Number & Drop Cap
Page Number – informative –The magazine name and issue next to it to create brand awareness
Drop cap – Introduction to text – Bold – grabs attention
Other Magazines
Country Weekly Billboard