2. Target audience:
■ An art film is typically a serious, independent film aimed at a niche market rather than
a mass market audience. An art film is "intended to be a serious artistic work, often
experimental and not designed for mass appeal"; they are "made primarily for
aesthetic reasons rather than commercial profit", and they contain "unconventional or
highly symbolic content".
3. Aspects of this genre:
■ These films are typically not shown in cinemas/theatres as they do not have large audiences
and do not make a lot of money as they have a niche audience and a small budget.
■ A lot of focus on destructive obsessions an distortion of reality.
■ Art films often have little or no advertising.
■ Focusing primary on beauty and meaning more than plot.
■ The movie is a more personal statement by the director. Blockbusters are made for
commercial reasons whereas art films are made for personal reasons
■ Art house films follow the ‘Auteur theory’ (Auteur theory is a theory originally of filmmaking
that holds that a film reflects the director's personal creative vision).
4. Plot:
■ Art films are different from regular Hollywood movies. Regular Hollywood movies have a clear
story and plot. Art film often have much stranger stories. In an art film, the stories may be hard to
understand. As well, in an art film, the audience may have a hard time understanding what is going
on.They are often about people's feelings and thoughts and also often about big questions that a
person has to answer about who they are or what they should do in a situation.
■ Mostly based in character's head dreams (hallucination and inner drama).
■ Depicts a lot of emotion.
■ Many art films show controversial or sad stories (may be about people's feelings, thoughts, or
dreams).
■ Art movies usually use strange or unusual stories and characters that the audience may not have
seen before.
■ In art movies, there is often a sad ending.They can also have endings which are either hard to
understand or could mean many different things.These endings are used so that the audience will
have to think about what might have happened in the story.This structure goes againstTodorov’s
equilibrium, disequilibrium narrative theory. In addition to this it doesn’t fulfil the audience’s
cognitive needs and could perhaps frustrate some.
5. Mise-en-scene
■ Lighting – varies depending on the genre.
■ Makeup props - Bizarre costume and makeup
■ Setting/location -Abstract and beautiful locations
■ Vibe/overall look – abstract/unusual feel.
6. Sound:
■ Art house films usually include no dialogue this shows the creativity of the director
leaving the story told by the camera shots and the music solely.
■ If there is music it’s usually only instrumental and is used to create a mood.
■ Sound also depends on genre.
7. Length / budget
■ Art movies have small budgets as they are made for a niche audience and their goal
isn’t to make money.
■ Art house short films typically have the same length as short films in general, they can
vary form 4 minutes to 30 minutes.
8. Acting/actors
■ They usually have unknown or little-known actors. Some even use amateur actors.
Some art films will even use regular people with no experience as actors to work as the
actors. It is not uncommon forArt film directors to use friends and family members as
actors.
9. Composition/shots
■ Fast paced and time lapsed areas.
■ Use of aerial/XCU shots.
■ Strange filters and lenses
■ Repeated usage of certain footage
■ Seemingly unrelated scenes
■ Close up's are used a lot.
10. Examples / references (see more detailed Prezi
for more information)
■ ‘The source’ (independent production fromYouTube)
■ This independent art house short film follows almost all the
codes and conventions:
■ The music is instrumental.
■ The short film is based on a poem (targeted towards a niche
audience).
■ Low budget, independent production.
■ No actors (just the actor’s voice over).
■ Images of nature throughout which add to the complexity, in
other words the audience might not completely understand
the whole meaning behind the short film.
■ Its up to the audience to make up their mind about the
meaning ( alternative reading- Stuart Hall).
■ Has an abstract feel/vibe created by the mise-en-scene.
