2. TEXT TITLE
Title it is often large but without being too bold or
overpowering.
Thick and thin font s are used for the title.
The title usually gives an incite on what the topic of the film
will be about (informative) and it’s usually dramatic (meant for
an older audience).
The title is almost always linked to the theme/topic of the film;
which creates confusion and hermeneutic code in order to
attract a wide/large audience.
Colours for the title are kept simple and minimal/neutral but
stand out from the background.
3. TEXT OTHER INFORMATION
Font of text is always desecrete yet obvious.
The position of the text varies; title can be placed in the middle, all over the poster
or most commonly at the top, and the actors’ names can be placed above the title
or just above the billing block.
Text is minimal to enable the picture to be the main focus of the poster.
Actors’ names are often prioritised over billing block ; in order to attract an
audience who is already familiar with some of the featured actors as they are
interested in cinema/film.
Awards the film has won are occasionally featured; this is to promote the film in a
positive way but its rarely done as short films usually have a small budget and a
small audience therefore its much harder for them to win awards.
Billing block is almost always present.
4. IMAGE COMMON CONVENTIONS
Often, the shots are in medium close up to only show the face/ facial expression of
the featured actor, to create a hermeneutic code.
The protagonist(s) of the story is usually featured on the poster and is the main
focus of the poster.
The poster is also sometimes split by two images that contrast each other
(juxtaposition).
Filters are often put on the posters to give them a more cinematographic and
authentic feel.
Both high key and low key lighting are used for short film poster, depending on the
mood.
Costume/makeup is kept simple and discrete to make it casual and relatable to the
audience.
Featured actors often have an intriguing facial expression to create
confusion/ambiguity and hermeneutic code.
Both males and females are often used as featured actors on the cover.
Representation/stereotypes aren’t made obvious.
5. COLOURS
Colours stay soft and discrete.
Colour of font always stands out from the background so it’s more
eye-catching and doesn’t blend in with the picture.
No bright colourful colours to indicate it’s a for a mature audience
and it’s about a non-fictional topic.
Light and dark colours are used depending on the topic of the short
film.
Filters are also often used to create a more cinematic feel in order to
attract an audience that enjoys watching films.
The colours used also help set a certain mood.
No gender specific colours to make it accessible to a wide audience.
