Coursework Case study examples and textual analysis

1. Case Studies: Textual Analysis of three
magazines
Lily Harrison

3. Pop is a British fashion magazine co-founded in 2000 by Ashley Heath and editor
Katie Grand.
History:
In 1999, the publishing house Emap enticed
Grand to leave Dazed & Confused and invited
her to work on the cult magazine The Face, as
the magazine's official fashion director. At the
same time Emap offered her a position as
Editor-in- Chief of an as-yet unnamed new
magazine. The first issue of Pop was launched
in September 2000. Grand said that her main
concept was that "it to be really jolly. And pink
— I was obsessed with it being pink."[2]

4. Masthead often
placed at the
top of the cover.
Typography of
masthead
consistent
throughout all
editions
Close-up shot-
not usual
conventions of a
fashion magazine
2 different
types of font
used on cover
(masthead
and text)
Editing of images
of fruit on cover-
tropical theme
Looking
directly at the
camera
Sticker sheet
featured inside-
often magazines
give free promo gift
Main colours-
yellow, green
and pink
Harsh
lighting on
the face/
high
contrast
Plain
background
Fashion
brands listed
along the side
A lot of editing
involved in the
magazine, not
normal
convention

6. Main colours
are cool-
Blue’s, yellow
hues
Defies conventions, main
screen video on home
screen minimalist
Signature masthead
along the top
High fashion
Menu in top
right hand
corner
Main linked page
has 3 main titles;
Pop Remix,
Shopping and Girls.
Simple titles
and layout
Links to their social
media
Remix;
collaboration
with designers
Shopping; styles and look
books featuring designers
Girls; models and
employers
This website is one
typically of an
alternative fashion
magazine

8. Dazed (formerly Dazed & Confused) is a bi-monthly British style magazine founded in
1991. It covers music, fashion, film, art, and literature. Dazed is published by Dazed
Media, an independent media group known for producing stories across its print,
digital and video brands.
Background Information:
Dazed has built a reputation for publishing stories that
use creativity to empower young people, setting trends
in motion and redefining the status quo. Over the years
Dazed has championed humanitarian causes, from AIDS
in South Africa, giving blood, the refugee crisis, breast
cancer awareness, Islamophobia, LGBT rights and
women's rights to climate change. Dazed is the first
fashion magazine to challenge beauty preconceptions
by featuring disabled cover models.

9. High fashion shoot
Mid shot more
conventional
Direct eye contact with
cameraBusy background
3D effect adds
another dimension
to magazine and ties
colour theme
together
Colour theme of
red, blues and
purple
Background links
to headline of issue
Meets
convention as
has text
surrounding
money
Masthead is consistent-
changes colour
depending on colour
theme
2 different types of text
Composition of
model fills space of
the cover
Retro style
Intertextual
reference of
80’s trend and
culture
Almost supernatural
theme: makeup,
position of model

11. Masthead is the same
as the print copy
Short film
featured on the
main page
Simplistic linked page
Other news
listed in
thumbnail
style to the
right
Dazed do a wide range
of subjects and
categories
Links to other social
media provided
Magazine goes into
more detail with a
more diverse range of
issues than the print
version
No border- content takes up
whole page
No headings on main
page- expand into another
page to access links
Magazine link leads to
advertising latest issue
of the magazine along
with fashion
advertisements
I liked this website
because even though its
not as simple as POP, it
has a lot of content on
the main page (which
POP lacked.)

13. i-D is a British bimonthly magazine dedicated to fashion, music, art and youth culture.
i-D was founded by designer and former Vogue art director Terry Jones in 1980.
Details:
The magazine is known for its innovative photography and
typography and as a training ground for fresh talent. People
who have appeared in i-D include Madonna, John Galliano,
Alexander McQueen and Kanye West,
In 1984, Tony Elliott of Time Out became a publishing partner
with a 51% share of the company. Jones remained editor-in-
chief and creative director, but he also worked on other
commercial projects. In 2004, Jones—together with his wife
Tricia, regained total control of the company. Vice Media
acquired i-D in 2012.
Tipped on its side, the "i-D" typographic logo reveals a winking
smiley. Most issues of i-D have featured a winking cover model.

14. Modernised Frida Kahlo look;
shares similarities with the
bold brow, tinted lip and
hairstyle
Simple cover-
conventions of
alternative
fashion
magazine
Direct eye
contact with
camera
Heavy focus on tone of skin-
likely edited to emphasise
colour
Mid to close up shot
Simple background allows
eyes to focus on the model
Masthead contrasts against the
photo but matches lip colour of
model
Controversial headline
I really like what the
model is wearing and
the composition of her-
shoulder frames shot
nicely
Very bright coloured
photo, no contrasting
shadows
Defies conventions-
quite a masculine look,
strong brow, no
provocative pose
Not much text on
cover- defies
conventions

15. ALL MODELS WINKING AT CAMERA

17. Sidebar acts as linked page to navigate to other pages
Simple but pronounced layout
Leaves attention to
the photo
i-D has a
wide range
of issues
explored
through
multiple
categories
on their
website
Image on the
main page
not a video
Masthead used twice on main page
Colour theme
of black and
white
Search bar allow users to navigate easily
Classy and
stated image
paired with
simplistic
typography
Modern text- appeals to a more alternative style
I like the simplicity and navigation bar on the side of the website. I also like the
Classical look without the typical, glamorous conventions often used by magazines.