The document summarizes conventions used on magazine covers for fashion magazines. It discusses elements like the masthead at the top with the magazine's name, the main celebrity image, anchorage text linking to the image, cover lines providing information on the magazine's content, and barcodes at the bottom. It also analyzes examples from magazines like Elle, Vogue, Harper's Bazaar, and Vanity Fair, noting similarities and differences in their design conventions, target audiences, and styles.

1. Conventions of
magazine covers
(fashion)
By Ollaura Tinitigan

2. Masthead: name of the magazine
at the top connotes sophistication,
high-end fashion and beauty.
Main image: normally a single
image of the celebrity that
stands out. The Elle front cover
features Zoë Kravitz who would
appeal to the audience that Elle
are trying to attract the adult
females.
Barcode: placed at the
bottom left and makes the
anchorage text at the right
Anchorage text: links with the
main image and suggest the
star will share some advice.
Cover lines: this are used to
give an idea of what it is in
the magazine.
Cover line: informs
readers about the main
focus.
The style of the title is smart,
sophisticated and distinctive, which
targets every attribute the potentials
readers would wish for themselves. The
colour of the title is pink which is
feminime as It makes us feel accepted and
nurtures us as the readers. Pink can also be
associated with immaturity and lack of
confidence. It embodies all things good in
the world and is not meant to threaten or
intimidate. The black highlights the
celebrities name and suggest power,
mystery which emphasises the ‘shocking’
element that the article could include. The us
of white allows the customer to see the vital
information and is able to read it well, which
can entice the customer to buy it.

3. The name of the magazine is at the top which fits the top part of the page which
font for Elle Magazine is Didot, Serif in nature, which compliments the polish of the
Spread as the model overlaps the masthead. They used 3 colors for the text which
are black, white and pink and the background stands out with the colour of beige.
Although the text is unusual as they are centre-justified, left justified and right
justified.
As for the magazine task i will be using Sans serif text and make the text left
justified and right justified but not centre justified.

4. Masthead: the name
of the magazine
displayed at the top
Cover lines: this are
used to the reader an
idea of what it is in the
magazine.
Main image: normally a single
image of the celebrity that
stands out. The Vogue front
cover features Harry Styles
who would appeal to the
audience that Vogue are trying
to attract the young adult
females.
Anchorage text: name of
the model
The style of the title is black
which is classic yet
professional style. The color
black can be serious,
professional and conventional,
but black can also represent the
mysterious, sexy, and
sophisticated in the case of
Vogue with the example of
Harry Styles.
Pull quotes

5. The masthead is the name of the magazine as it is overlap by the model. The font
they use is Didot with Sans serif as of every text. As of the background they used
lived photograph taken outside in the nature. The colors used are black and white
to show elegance and to show how prominent fashion magazines are.
Coverlines for the Vogue magazine are centred-justified

6. Masthead is the title for the
magazine, usually this is the most
eye-catching convention of a page
and has to be distinct. The masthead
is 'Bazaar', it's in it's iconic font and is
the largest piece of text on the page
Selling Lines: persuasive
text on the cover that helps
to sell the magazine to the
audience.
Cover line: informs
readers about the main
focus
Barcode and price: located
at the bottom right corner
as the anchorage take
space on the left.
Anchorage text: largest
text after masthead so its
stands out and catches
people´s eye and relates
to the main image
Buzz word: the word
`HOTTEST´ is demanding
and makes the reader the
want of buy to know the
summer hottest fashion.
Main image: normally a single image
of the celebrity that stands out. The
Harper’s front cover features Demi
Lovato who would appeal to the
audience that are trying to attract
the adult females.
The white title is directly linked to
what is righteous, good and peaceful
which can direct communication in a
powerful way.

7. Masthead: the name of the
magazine `Vanity Fair´
makes the reader familiar
with what magazine they
are reading, usually fixed or
consistent.
Main image: normally a
single image of the celebrity
that stands out. The Vanity
Fair front cover features Gal
Gadot who would appeal to
the audience that are trying
to attract the young adult
females.
The red title is red as it
catches people attention as it
matches with the model’s
dress to stand out and
denotes femininity and
nature.
Cover lines: are used to
the reader an idea of what
it is in the magazine.
In this example, we can see
Vanity Fair uses cover lines to
in a vary size depending on
where they are placed and
what information they contain.
This allows the most
interesting content to stand
out and the less interesting is
pushed to the back.
They used simple yet looks
professional style and color
as they still want to represent
fashion, current affairs and
pop culture like movies and
music stars.

8. In conclusion, most of the magazines use Sans Serif which i will also be using in the
magazine task with two colours around the model. This means i will also make my
text left-justified and right-justified but not centre-justified.

9. These magazines have grown to encompass so much more than fashion in many cases to
allow publishers to broaden their appeal to a much wider audience, while others stoically
cover fashion and fashion only.
Both Vogue and Harper’s Bazaar are similar as they targeted to New York’s social elite and
featured “news on the local social scene, tradition of high society, and social etiquette, they
also reviewed books, plays and music”. These two rival magazines are accused of one
another for copying ideas or styles as they are quite similar in content and design.
Vogue is very high-end and pitches its articles to a somehow older type of an audience, while
Elle is accessible to a wider range of people. Whereas, Harper's Bazaar is a fashion magazine
for women who demand the best. It contains high-profile designers, photos that reflect
different styles, and other high-brow fashion news. We can see those four magazine has
similar fashion sense and expectations but some with the same targeted audience and
different audience range as they are all competitive but want to show their difference.