The document discusses the target demographics of a magazine based on visual cues on the magazine cover. Specifically, it notes that the pink and purple colors, youthful tones, topics like posters, and an image of pop icon Cheryl suggest the magazine is aimed at teenagers, particularly younger females. Additionally, cover lines about summer shopping and a band topless appeal more to girls.

1. Demographics
The main colours on the cover are pink and purple. These colours
are often stereotypically associated with females which means the
magazine is aimed at a female audience. All colours are very bright
and youthful, the magazine is therefore aimed to attract younger
females possibly teenagers. Another reason why the magazine
seems to be targeting teenagers is from the topics. The footer
advertises posters. This would mean the magazine is aimed at
teenagers as most adults are not usually seen to have posters it is
usually what younger people do. The main image is a mid shot of
Cheryl who is a pop icon for this generation. This means the
magazine might be aimed at a younger audience as Cheryl releases
youthful songs which is usually listened to by a younger audience.
It is clear from one of the cover lines titled ‘summer shopping
guide’ that the magazine is aimed at a female audience as the
images below it are of women’s clothing. Another cover line titled
‘wet and 1D full’ would also be aimed at a female audience as the
photos below it are of the recent band one direction topless. This
would appeal more to girls as they are more likely to have crushes
on the boys of one direction and would want to see them topless.

2. Demographics
The colours on the front cover could appeal to both men and women and I believe
the designer has done this to attract both. The main colour on the cover is blue. This
colour is stereotypically a male colour which means the demographics would be to
attract males although there are other colours of pink which is oppositely
stereotypically associated with females which means the demographics could be to
attract both. The main image on the magazine is Kanye West who is a rapper. This will
attract hip-hop fans which in a poll seen online is voted that ¾ of hip-hop fans are
ages 18-34 this means the demographics are aimed at a young adult audience. The
main image will attract males as Kanye himself is a male and is seen to be looking
very manly in this photo which might attract males who would like to be like him. The
demographics are also aimed at females who might be attracted to Kanye and want
to read about him.