2. Who are the target audience?
O The target audience for our media product would be males and
females of any race and ethnicity between the age range 15-40. In
our first pitch we stated our age range as 15-25 but as we gained
feedback realised it was too low as Sean our media teacher
explained he would enjoy this sort of film and his age range was
higher than 25. After hearing this and asking other people of an
older age than 25 if they would like to watch this film we noticed we
should make it higher settling with 15-40. Some of the people in our
audience may attend school/still be in some form of education or
have an occupation, they would enjoy going to the cinema and
watching series and have a good income. Although our film has a
wide age range it will attract a lot of teens from around 15-17 as it is
statistically proven that in that age category that most of their time is
spent going to the cinema due to limited places to go as they are
not old enough to go to clubs and pubs etc. Furthermore there will
be a general election taking place around the time of our release
date which also links to our film and would attract more people to
watch as it has a political aspect. As it is also released in August
students and adults will have a lot of free time.
3. What pre-production research
did we conduct?
O For our pre-production research we thought we would look into
existing films and their age certificates to decided for our target
audience would be. We looked at V for Vendetta (15), Dawn of
the dead (18) and The Purge; Anarchy (15) which made it easy
to decide that we wouldn't’t go lower than the age 15.
4. Audience Profile
This is an audience profile for our target audience (both men and women between the ages of
15-40. As we have a very wide age range the occupations and hobbies may be varied. The
lifestyle of out target audience would be either working or in education and someone who
takes pride in their appearance.
5. Relations
O As our protagonist Max Irons (23) is young we thought it
would play a big part in the target audience as they
would feel more of a connection with the main character
as he is young and may find more things in common
with him. By him starring in this film it may also gain
more of an audience as he is a popular actor and has
starred in films similar to this.
O Our target audience may have a slight interest in politics
or have political views and use social media sights often.
We would like to create a buzz over media platforms
such as twitter and Facebook as we know social media
is very important in this age range.
