The target audience for the film trailer is 15-25 year olds as statistics show they attend cinemas more and the creator is in this age range, making research easier. The socio-economic group aimed at is C2 or D, skilled or unskilled manual workers like students or those in starter careers. A questionnaire was devised to analyze what the target audience looks for in trailers, with questions on age, gender, favorite genre, what makes a trailer successful, and preferred length. The results found most respondents were 15-17, an even split of gender was obtained, horror was the preferred genre, storyline introduction was most important to a successful trailer, and 1-1.5 minutes was preferred trailer length.

1. Target Audience Research

2. Target audienceThe target audience I have chosen for my film trailer is 15-25 year olds. I have chosen this age range as national statistics show that they attend the cinema more than other age groups. Another reason for having 15-25 year olds as my target audience is that I am in this age range and therefore it is easier for me to gather research from people in this age range as I know more people from this age range than other age ranges that will be willing to participate in the selection of a movie genre and giving feedback on the trailer that I shall be constructing.Here is an image of the target audience i have chosen for my film.

3. Socio-economic groupWith reference to the Jicnar scale I would make my trailer to be aimed at people in the C2 or Dcategory. This is because the young audience are mainly students or are in starter careers andwould therefore be skilled or partially unskilled manual workers

4. BBFC certificationSuitable only for 15 years and overNo one younger than 15 may see a ‘15’ film in a cinema. No one younger than 15 may rent or buy a ‘15’ rated video work.DiscriminationThe work as a whole must not endorse discriminatory language or behaviour.DrugsDrug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.HorrorStrong threat and menace are permitted unless sadistic or sexualised.Imitable behaviourDangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible weapons should not be glamorised.ThemeNo theme is prohibited, provided the treatment is appropriate for 15 year olds.ViolenceViolence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable. Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any portrayal of sexual violence must be discreet and have a strong contextual justification.

5. Target audience questionnaireI have devised a questionnaire that I will give to 20 people in the age range I have selected to complete. I will then compile and analyse the results in order to decide certain characteristics for my own trailer.

6. Audience research questionnaire-What does an audience look for in a movie trailer?How old are you? (circle answer)15-17

7. 18-20

8. 20-22

9. 22-24 2. Are you male or female? 3. What is your favourite movie genre?Comedy

10. Horror

11. Drama