swag

1. • Cheryl’s stage name formally Cheryl Cole until divorced change to
just Cheryl. Her birth name is Cheryl Tweedy. This image font is
taken from her album A Million Lights with her lead single dance
track Call My Name with the same font for the single. The font is
sans serif which gives connotations of being bold, modern and
cutting-edge which links into what dance music is like.
• Sigma a stage name for duo Cameron Edwards and Joe
Lenzie. Their font is the same for both dance singles
Nobody To Love and Changing, again their font is sans serif
which also gives connotations of not being frilly it’s just
about the music.
• The Black Eyed Peas a band name of the group. Their font taken from
dance album The Beginning with singles such as The Time (Dirty Bit)
and Just Can’t Get Enough. This is another example of sans serif font.
However certain letters are stretched out given the connotations that
they have more of an edge to them.
• The Chainsmokers, the name for an American duo Andrew
Tarrgat and Alex Pall. Their font taken from their website. They
produced dance single #SELFIE. Their font is san serif this is
giving the impression the duo is straight to the point. The letters
‘A K R’ have all something slightly different to them making the
whole brand not boring so it doesn’t reflect on their music.
• Enrique Iglesias which is his birth name and uses as
his stage name. The font taken from his website.
Produce dance single I’m A Freak. Uses a sans serif
font to reflect his personality that’s he’s not fussy
and just wants to make music.

2. • The brand R for Rihanna on her website and albums Talk That
Talk and Rated R. Rihanna is her middle name. Her actual name is
Robyn Rihanna Fenty. Produced dance single We Found Love. The
R font is very harsh and sharp giving the connotations of Rihanna
not being like other girly girl acts but in your face and making her
standing out from the rest as people will remember for her brash
personality and brand image.
• Calvin Harris which is his real name is a Scottish DJ who’s produced
many dance singles such as Drinking From The Bottle, Bounce,
Summer and Blame with many more as well. Font taken from his latest
album Motion which caries the same font on all his singles as well. The
font is sans serif making it very simple, pure and minimalistic which
gives the connotations of being modern like dance music is.
• Tulisa is a stage name for Tula Contostavlos her birth name. A
female solo artist who produced her number 1 dance track Young.
Her font is taken from the single artwork but also is the same for
her album The Female Boss. Her font is her signature making it
personal to the audience helping the artist to connect to them.
• Duke Mumont is a DJ who’s real name is Adam Dyment has produced
number one dance singles such as ‘Need U (100%)’ and ‘I Got U’. His font
is the same on both of his singles which are both sans serif and very bold.
This gives off connotations of their music being loud, energetic and
something you can dance to which is what dance music is all about.

3. • A French DJ who has produced number one singles
with Kelly Rowland, Sia, Akon all of which are dance
singles. His font is taken from all his albums which
are similar throughout. The font is sans serif but has
something different to every letter such as the A
having no middle line or the top of the T’s being
stretched out, making his brand distinct.
•Kiesza is a Canadian singer who’s birth name is Kiesa Ellestad. She
had a breakthrough #1 hit with Hideaway which was a dance single.
This font is taken from her official website. The font again is sans
serif but harsh looking. An S that looks like a backwards Z giving it
something different about the image. The font also has stretched out
letters. The whole brand looks very retro which relates to the artist.
• Jess Glynne which is her birth name has featured on dance singles
such as Rather Be and My Love which both went to number one. She
also debuted her solo single Right Here which was also a dance
single which is where her font is taken from. Again this is a sans serif
font and is very minimal and modern which relates to dance music.
• Avicii is a Swedish DJ who’s birth name is Tim Bergling. He’s had hit
singles such as Wake Me Up, You Make Me and Hey Brother all
which are dance singles. His font is displayed on all his singles and his
album True. Like many others his font is also san serif but the A and
V are slightly different to the rest, this gives the impression that he’s
well-defined from other DJ’s and his music is unique.