Cheryl: Digipak Analysis

2. Overall the album looks very vibrant and
cutting-edge which is what dance music is. As
this album is very dance-orientated for this
album. Her lead single Call My Name was a
dance single and reached #1 in the UK.
Her name Cheryl is the only text
on the album with the name of
the album not being mentioned.
This shows that the artist is more
important than the title. As this
is her first album just Cheryl
rather than Cheryl Cole it makes
it clear she’s ditched her old last
name. The font is very bright and
looks lit up which connotes that
album’s name of A Million Lights.
The font is sans serif which gives
the connation's of being modern
and cutting edge.
The album is also in colour, the background is a dark
bluey/purple making Cheryl stand out as she’s wearing
vibrant yellow and her skin looks glowing making her
looking feminine as well.
Her is long and down
showing her feminine
side which contrast to
the bold title. Her long
hair also gives her sex
appeal which links to
Andrew Goodwin’s
theory. It also matches
her image as she’s
known for her long
hair in L'Oreal adverts.
Her signature hand tattoo is also displayed on the album. This
also matches her image as she’s also known for her tattoos.
Her hand tattoo is the most known tattoo she has when this
album was released.

3. The track list is in the
centre of the back cover
showing the importance
of the songs. It’s also a
common convention of
the back of an album
cover.
The album name is on
both sides of the of the
back. This shows that
the name of the album
isn’t that important but
more the songs are and
the artist singing them.
The album also has to
have the record label
copyrights and the brand
image. It also has the
barcode to buy the
album.
The back cover also has the official
website for the artist, which is
another convention for album back
covers. It helps their audience
connect to the artist in different ways.
There is no image of the
artist on the on the back
cover. This is because
the album has taken
influence from dance
genre which is very
modern and minimalist
and the back cover
represents this with
having little on it.
The back cover is vibrant pink to purple.
This gives connotations of energy which
dance music is. It also aims for it’s target
audience predominately females.

4. The brand name matches
the album cover
reminding the audience
who’s album it is. It also
shows the album flows
between covers, disc and
intertwines which each
other.
The album name is also on
the disc, reminding what
the album is called as it’s
not on the front cover.
Record label copyrights again
on the disc which is a
necessary convention on disc
covers.
The website is also on the disc
giving more opportunities for the
audience to see the artist’s
official website is called.
The disc colour
matches the back
cover of the album
which again makes
the album as a whole
flow. Again there is
no image for the
artist which shows
the minimalist of the
album which
represent modern
dance music.