2. Existing Product- Audiobook
Audible
Extracts
“tinkled to his feet” – Nice description
“Too late, two men” – Repetition of two/too (homophone)
“like a tent peg” – Nice imagery, brutal
“He recognised them from theTarragona film strip” – Call-
back to earlier in the book
Audio Quality
No sfx
No music, just reading
Reading in a clear, concise manner
Neutral accent – no clear location
Audience Appeal
£18.29 –Weirdly specific, fair price for 14h
£7.99 per month subscription – Cheap, get one book per
month + membership exclusives
Complex language for an older audience
Target Audience: Male, Adult, Middle Class
3. Existing Product – Book
Poster
Poster Qualities
Chess background, possibly refers to book title of ”Dark
Horse” (Chess Piece: Knight)
Two pictures of the book with the cover actually printed on it
Contact information & location
White and yellow text like the book has
One book is open, the other is on the ground
Book on the ground has a reflection, as if it’s on glass.
4. Existing Product – Book &
Movie Cover Comparrison
Different aspect
ratio. DVD jacket
wider than book
sleeve.
Title at the top of the book but at the bottom of the
DVD.This is because you need space to put the
author’s name on a book, but you need to show the
leading actor on a DVD jacket.
Protagonist at the
centre of the
cover/jacket doing
something cool.
Blue colours to represent
the sea. Protagonist is the
son of theGreek sea god.
Link colours to themes in
book and movie.
Orange shirt
represents the energy
of the demigods. It’s
halfway between red
and yellow, possibly
representing
“halfbloods” like Camp
Halfblood.
5. Existing Product – Book
Cover/Audiobook Icon
Book Cover/Sleeve
Author’s name bigger/smaller than title depending on
how famous author/franchise is. Harry Potter, for
example, the title has a larger font than JK Rowling and
is higher on the page, whereas another one of her
books (The Casual Vacancy) her name is higher than
the title and it’s the same size.
Audiobook Icon
I want to break conventions of the medium where
there’s a location, object or person in the centre of the
icon as I want to have my main character leaning
against the side of the icon.
Similar, if not identical, to actual book cover.
6. Existing Product
Bigger franchise than
her own name so the
title is bigger
Practically
unknown writer at
the time
Author is
more famous
than the book
Title is the
same size and
font as JK
Rowling’s
name,
unusual for
book cover
conventions
7. Existing Product – D&D
Podcast
Audio Qualities
Audio taken from a video and put into a podcast
Intro music
Background music, appropriate to situation happening in
audio
Dice rolling sounds
Audience Appeal
Free to listen to or watch
Target Audience: Male,Teen, Middle Class
8. ResearchAnalysis
■ What common features do the researched products have?
– Most, if not all of my researched products have heavy aspects of audio.This is because I made
a heavy emphasis on researching audio based products.The most prevalent common theme
running throughout all researched products are bright, flashy covers/icons. Whatever is
shown on the cover/icon links into the content of the book, audio or movie.This features
things like a protagonist, a location or an object.There is also the comparison of book to
movie to audiobook covers, where they all have a similar theme or layout to each other.The
“Percy Jackson” books by Rick Riordan are a good example of this.The book was written and
the official art was made before the movie came out, but it’s obvious how much cover art
influenced the DVD jacket. And the audiobook icon clearly uses the same art as the book
cover.
■ What aspects of the research will you include within your own production work?
– I intend to include the similarity of book cover to audiobook icon, to link the two pieces
together.When researching audiobooks, I examined the writing style and the words used. I
will be using similar descriptive techniques in the few chapters I write for my product. Unlike
the audiobook and closer to the Podcast I researched, I will be adding sound effects and
possibly an intro song. I’m not very good at making music so the intro jingle is dependant on
whether I can figure out how to use Garage Band or not.The advertising I researched helped
me understand the conventions of a book poster.This means that I can fully make a book
poster with confidence that I will be following the genre conventions.
10. SecondaryAudience research
■ According to this blog post, audiobook sales have more than
doubled within the last year.This suggests that audiences are
getting more interested in audiobooks.This is good for me as I
have been planning to make an audiobook
11. SecondaryAudience research
■ Audiobooks, as of March 11 2019, make up 5% of all book sales.
This is a growth of 3% from previous years.This implies that the
audiobook market is growing steadily.To appeal to this broad
of an audience, I will have to have good advertising.
12. SecondaryAudience research
Based on this statistic, I would suggest that the 47%
listen to audiobooks on smartphones.To appeal to
that audience, I will target advertising towards a
younger demographic using things such as buzzwords
and imagery like guns and hegemonic male
characters.
13. SecondaryAudience research
This graph presents the audiobook listening population in the United States
as of January 2018, broken down by gender. During a survey, 18 percent of
female respondents stated they had listened to at least one audiobook in the
previous 12 months.
14. Primary Audience research
Blah blah have hunky man as protagonist and some female characters
Age primary 18
Gender primary female
17. Interviews■ Would a dark, gloomy and mysterious book cover entice you into buying a supernatural crime thriller?
Why? If not, why?
– Yes, I want a cover that fits the theme of the book, and I generally look for interesting covers.
Something dark and forboding on the cover will share the same feeling as when it's written down.
■ What kind of sounds do you associate with a forest set in a horror movie?Why?
– The sound of twigs snapping can make people feel like they're not alone. Other sounds could be the
sound of wind and leaves rustling can also add to this effect, but in suspenseful situations I tend to
think that less is more. Perhaps quiet crickets that fade out when things get tense.
■ What do you expect to see on a poster advertising a book, like on you'd see at a train station?Why?
– The book should be displayed on the poster, which should have similar colours to the cover. Big bold
fonts to catch attention, as well as the price and where you can buy the book. Maybe even one or two
reviews about the bok to really sell it.
■ Finally, do you think a fictional North American town surrounded by forest in winter works as a setting
for a supernatural crime book?
– Yes, and no.There's a lot of folklore that originates from native history which could help fuel the
story. And being trapped in a town far away from all other civilisation does help enhanse the
suspenseful situation. However, a small town isn't likely to bethe target of investigators, and
depending on the poplation having crimes take place hee could be overwhelming.
18. Interviews
■ Would a dark, gloomy and mysterious book cover entice you into buying a
supernatural crime thriller?Why? If not, why?
– I think that if the front cover is enticing enough with it's mysterious and
gloomy vibes, I may buy the book, yes.
■ What kind of sounds do you associate with a forest set in a horror movie?
Why?
– I imagine owls hooting, possibly bats squeaking and twigs breaking.
Maybe even wind whistling through the trees.
■ What do you expect to see on a poster advertising a book, like on you'd see at
a train station?Why?
– A picture of the book itself, stood on a background.There'd be a
recommendation from a newspaper/critic by the side.
■ Finally, do you think a fictional North American town surrounded by forest in
winter works as a setting for a supernatural crime book?
– I think that it would be a perfect setting indeed.
23. Bibliography
1. Wincup, Ben. (2019)TargetAudience Research Survey
(conducted on April 2019)
2. Fox, Spencer. (2019)TargetAudience Interviews (conducted
onApril 2019)
3. Long,Abigail. (2019)TargetAudience Interviews (conducted
onApril 2019)
Editor's Notes
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Choose a recent product similar to your own and annotate it
Type of image- studio/location, angle, effects, post-production
Use of lighting/composition/mise en scene/costume/props/location/colours/fonts etc.
Audience appeal- how does it make its audience want to buy/watch/play it?
Why have you chosen to look at this? What have you learned that can help you in your project?
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this space to record any secondary audience research you might do. This is finding out about the audience for existing products.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
Use this for any primary audience research that you do. Questionnaires, interviews, vox pops, focus groups… whatever you did, record the responses here and note what you have learned and how it will influence your project.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
If you do any additional subject research, record that here. This might be most relevant if you are producing a magazine or a documentary but even a fiction trailer might require some additional research in to a particular subject.
Getting some background information on your subject would be a really good idea.
Find some resources, log them, read them and write something about them.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
Undertaking practical research is another great way to improve your project. Experimenting with techniques, equipment and processes you might want to use in you project will help you plan for the future.
Think about what you will research. It could be studio photography, or sound recording, or post-production techniques for video or animation techniques for a video game. Tutorials are useful here.
Make something similar but unrelated to your chosen idea.
Do not make it a version of your final product; it is an experiment
Provide a reflection of the processes you used and how it has been useful.
Don’t do something that you already know how to do.
List all products researched in previous sections. Include anything additional you have watched/read in preparation for production. Alphabetise your list.
