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3. ASA CODES
Number Name Brief Description
1 Compliance Avoid lying, breaking the law and including ridiculous
images.
2 Recognition of
marketing
communications
Make sure the advert looks that an actual
advertisement, include logos, slogans and images.
Make sure you clearly state the advertised product to
ensure people that it is an actual advert.
3 Misleading
Adverts
Do not tell lies or fibs about the product you are
advertising, as well as the functions or price involved.
4 Harm and
Offence
Make sure the product does not cause harm and
offence to the viewing public who are seeing the
advert, no offence should come to particular people or
a certain social group. Especially, it should not be
intentional as disturbing images may cause harm and
offence on grounds.
5 Children Promoting dangerous behaviour in front of the
presence of children is strictly prohibited, pressuring
of children buying the product should be avoided
completely.
6 Privacy If you are eager to have a celebrity within your advert
as the main star, you must ask for their permission
before you can proceed.
7 Food, food
supplements
and associated
health or
nutritional claims
Promoting poor habits about your dietary is not
allowed. Telling people that your product has health in
it is not allowed either because you do not have
substantial backup evidence.

4. The theme is
simple
colours,
bubbles and
sparks
popping out.
MIND MAP
The advert should
be able to enhance
the attention of
the audience
watching it, if the
age group is 16-19
years, it should
feature an element
that teens are
addicted to.
Coca – Cola
advertisemen
t
Audienc
e
A slogan needs to be
eye catching and
theming, so it matches
the theme of the
product perfectly. Since
Diet Coca – Cola is
known to be fizzy and
sweet, but free of
sugar, a good slogan
would be
‘Sugar and calorie free
Sloga
n
• Bubbles to
match the
texture.
• Cans and bottles
to advertise
what they are
sold in.
• Coca cola logo.
Images
The iconic theme
colours for Diet Coca
cola has always been
grey and red this is
good because it is a
simple colour and
quite unique to
teenagers.
Colour
The schemes
for the advert
are centred
around the
colour red and
grey, they are
simple colours
Schem
e
Theme

5. MIND MAP EVALUATION
• STRENGTHS OF USING THIS
METHOD
THE MIND MAP HELPS ME FEEL MORE ORGANISED, TYPING MY
IDEAS AND THOUGHTS DOWN HELPS ME REMEMBER WHAT I HAVE
PLANNED, NOW THAT I KNOW WHAT I’M DOING.
• WEAKNESSES OF USING THIS
METHOD
THE ONLY WEAKNESS THAT I FOUND WAS THAT IT WAS HARD TO
THINK OF HOW THE AUDIENCE IS GOING TO ADAPT THE ADVERT
SHOWN AND IF THE THEME AND IMAGES WOULD HELP BRING THE
ATTENTION OF THE VIEWING PUBLIC.
• DID YOU LIKE USING THIS
METHOD? WHY?
I ENJOYED USING THIS METHOD BECAUSE IT IS THE SIMPLE WAY IN
MY OPINION TO JOT DOWN ALL MY IDEAS AND THOUGHTS, SO THAT
I CAN BUILD AND IMAGE OF WHAT I WILL PRODUCE. WRITING
DOWN MY IDEAS HELPS ME REMEMBER WHAT I NEED TO PUT INTO
THIS PROJECT.

6. MOOD BOARD

7. MOOD BOARD
EVALUATION• STRENGTHS OF USING THIS METHOD
COLLECTING IMAGES HELPS ME TO GET A GOOD IDEA
OF WHAT MY ADVERT IS GOING TO LOOK LIKE. THIS
METHOD IS REALLY USEFUL BECAUSE GETTING IMAGES
THAT CONNECT TO WHAT I’M ADVERTISING IS BACKUP
TO WHAT I’M TRYING TO ADVERTISE. IF ONE IMAGE
DOESN’T WORK OUT RIGHT, I CAN USE ANOTHER TO
SPRUCE AND SPICE UP MORE.
• WEAKNESSES OF USING THIS METHOD
TRYING TO THINK OF WHAT IMAGES WOULD SUIT THIS
CONCEPT WAS HARD BECAUSE I HAD TO THINK OF
IDEAS WHICH SUIT PERFECTLY TO THE IDEAL PLAN OF
THE ADVERT.
• DID YOU LIKE USING THIS METHOD? WHY?
I LIKED USING THIS METHOD BECAUSE IT IS REALLY
USEFUL TO GET IMAGES THAT BACK UP THE PRODUCT
I'M TRYING TO ADVERTISE.

8. STYLE SHEET
Diet Coca-
Cola
Diet Coca-Cola
Diet Coca-Cola
Diet Coca-Cola
Diet Coca-Cola
These styles of font are what I had
in mind for the slogan, these fonts
in my opinion are the most bouncy
and fun style of fonts. The colours
red and white are the key theme
colours of the advert since they
are iconic and simple.
Colours

9. STYLE SHEET EVALUATION
• STRENGTHS OF USING THIS METHOD
GETTING TO USE DIFFERENT FONTS WAS FUN AND
EXPERIMENTAL BECAUSE I COULD CHOOSE FORM
A RANGE OF DIFFERENT FONTS FOR THE PERFECT
TITLE FOR THE ADVERT, THEY ALL TIE IN TO THE
FUN THEME.
• WEAKNESSES OF USING THIS
METHOD
ONLY ONE WEAKNESS: TRYING TO FIGURE THE
BEST AND SUITABLE FONTS TO, BECAUSE IT IS
IDEAL THAT THE FONT MATCHES THE THEME OF
THE POSTER.
• DID YOU LIKE USING THIS METHOD?
WHY?
THIS IS A GREAT METHOD BECAUSE IT HELPS ME
GIVE AN IDEA OF WHAT FONT AND THEME COLOUR
WILL FIT WELL INTO THIS THEME.

10. LAYOUT PLAN
Bubbly
background
for theme
of product.
Bottle of
coke to
promote the
identification
of the
product.
Stripes to
match the
theme.
Original
Coca-Cola
logo.
Say
goodbye
to sugar
and
calories
Slogan used
with font Eras
Demi ITC.

11. LAYOUT PLAN
EVALUATION
• STRENGTHS OF USING THIS METHOD
I GOT TO PLAN OUT WHAT MY POSTER
ADVERTISEMENT WOULD LOOK LIKE WHICH IS
GOOD BECAUSE I FEEL MORE ORGANISED.
• WEAKNESSES OF USING THIS METHOD
I DID FIND THE LAYOUT HARD BECAUSE I
TRIED TO THINK OF WHAT GOES WHERE FOR
EXAMPLE, WHERE TO PUT THE SLOGAN TO
MAKE IT STAND OUT.
• DID YOU LIKE USING THIS METHOD?
WHY?
I DID ENJOY USING THIS METHOD BECAUSE I
HAVE A CLEAR PICTURE OF WHAT I WANT TO
INCLUDE.

12. SKETCH DESIGN FOR
POSTER

15. BRAINSTORM OF IDEAS AND OBSERVATIONS
FOR RADIO ADVERT
Light hearted
and touching
moments
within
adverts.
Family friendly,
suitable for all ages,
more about bringing
everyone closer
together. Examples
such as no bad
language is not
involved, which is
better.
What they all
have in common
is they have a
cheery tune and
element involved.
There are interesting
quotes and slogans
included to really
catch the viewing
public attention,
slogans such as
Open happiness is
great.
The people
talking in the
adverts do not
sound
depressed, but
more joyful and
excited.
The adverts
all include
specific words
that make it
mouth-
watering, to
make people
feel
influenced.
Audio is very
clear, sticks
very well to
topic of
product.

16. BRAINSTORM
EVALUATION• STRENGTHS OF USING THIS METHOD
COMING UP WITH IDEAS OF WHAT HAPPENS IN REAL
ADVERTS IS HELPFUL BECAUSE IT HELPS ME THINK OF
WHAT TO INCLUDE IN MY RADIO ADVERT TO MAKE IT FEEL
LIKE A PROPER ADVERT. NOW I KNOW WHAT TO INCLUDE IN
MY ADVERT: A GOOD SLOGAN, GOOD TUNE AND GOOD
AUDIO.
• WEAKNESSES OF USING THIS
METHOD
THE ONLY WEAKNESS THAT I FOUND WAS TRYING TO THINK
OF WHY THESE ADVERTS ARE SO LIGHT HEARTED AND
FAMILY FRIENDLY.
• DID YOU LIKE USING THIS METHOD?
WHY?
50/50 IN MY OPINION. I DID LIKE IT BECAUSE IT HELPS ME
TO THINK WHAT ARE THE TRUE ELEMENTS TO MAKING A
GOOD RADIO ADVERT. HOWEVER, IT WAS HARD TO THINK
OF HOW TO MAKE THE ADVERT SO LIGHT HEARTED, AND A
PROPER ADVERT.

17. RADIO ADVERT QUOTE
IDEAS
Diet Coca-
Cola: Say
Goodbye To
Sugar and
Calories!
Trying to avoid fats
and sugar? Then try
Diet Coca-Cola, the
original coke but no
sugar and calories
within. It’s sugar
free!
No need for
sugar.

18. BRAINSTORM/MIND MAP
OF RADIO ADVERT
Coke
bottle,
one of us
will do the
ahhhhh.
Radio Advert
Audience (16-
19yrs))
Catchy
Modern
songs that
teenagers
love to listen
to.
Soundtrac
k
Songs that
we thought
of:
• Hold my
hand –
Jess
Glynne
• Sympathy
- Clean
bandit
Theme
Theme will
consist of
colours,
bubbles,
including the
element of
friends &
family.
Narrative
Voice
over
Consists
of one of
the
chosen
slogans
Voiced by
a girl,
slang
language
and
relaxed
Sound
effects
Coke
bottle
opening
,
Fizzing,
Drink
noise
Kit/props
Script
Divide the
script
equally, so
we all get
equal
parts.
Order/timin
g
Keep it
chronological,
don’t make it too
long and
complex, short
and simple.

19. GROUP IDEA
GENERATION/BRAINSTORM

20. THE TIMELINE OF THE
RADIO ADVERT

21. GROUP IDEA GENERATION/BRAINSTORM
EVALUATION
• STRENGTHS OF USING THIS METHOD
WORKING TOGETHER WAS REALLY GOOD BECAUSE IT TAKES
MORE THAN ONE TO COME UP WITH BRILLIANT IDEAS, ALSO
DISCUSSING WHAT TO INCLUDE IN THE ADVERT IS VERY
USEFUL.
• WEAKNESSES OF USING THIS METHOD
IT WAS HARD FOR ALL OF US TO THINK OF ELEMENTS THAT
WILL BLOW THE MINDS OF TEENAGERS.
• DID YOU LIKE USING THIS METHOD? WHY?
• YES BECAUSE IT WAS GREAT SHARING AND DEVELOP IDEAS
INTO NEW EXCITING ONES.

23. INFORMAL PITCH
• STRENGTHS OF USING THIS METHOD
EXPLAINING THINGS TO CHANTELLE IS GOOD
BECAUSE EXPLAINING MY IDEAS GIVES ME A BOOST
OF CONFIDENCE TOWARDS MY PROJECT AS WELL AS
MAKING IT PERFECT AND FITTING.
• WEAKNESSES OF USING THIS
METHOD
THE ONLY WEAKNESS I CAN THINK OF IS TRYING TO
EXPLAIN CLEARLY WHAT OUR IDEAS WERE ABOUT
AND HOW WE CAN AMPLIFY THEM EVEN FURTHER TO
MAKE IT STAND OUT.
• DID YOU LIKE USING THIS METHOD?
WHY?
YES I DID ENJOY THIS METHOD BECAUSE IT WAS
USEFUL TALKING TO CHANTELLE AND EXPLAIN THE
CONCEPT TO HER. ALSO, IT GIVES ME AN
OPPORTUNITY TO LOOK BACK AND CHANGE THE
IDEAS A BIT IF REQUESTED.

24. FORMAL PITCH
• STRENGTHS OF USING THIS
METHOD
THIS METHOD IS GOOD BECAUSE WE ALL GET
EQUAL PARTS IN BUILDING UP AN ADVERT THAT IS
SO EYE-CATCHING AND BRILLIANT. IT’S ALSO
VERY ORGANISED AND WELL THOUGHT THANKS
TO THIS METHOD.
• WEAKNESSES OF USING THIS
METHOD
ONLY ONE WEAKNESS: TRYING TO THINK OF THE
MOST SUITABLE FACTORS THAT WILL MAKE UP
THIS PROJECT, NOT OFFENSIVE OR SINISTER.
• DID YOU LIKE USING THIS
METHOD? WHY?
YES BECAUSE THE BEST WAY TO BUILD UP A
PROJECT IS TO BE ORGANISED AD WE ALL
PLAY THE PART EQUALLY.

25. INITIAL REACTION WHEN
LISTENING TO RADIO ADVERT

26. INITIAL REACTION
EVALUATION• STRENGTHS OF USING THIS METHOD
GIVING OUR REACTIONS TO THE ADVERT IS
GOOD BECAUSE WE CAN TAKE INTO ACCOUNT
WHAT WE DID AND HOW WE CAN IMPROVE.
• WEAKNESSES OF USING THIS METHOD
THE ONLY WEAKNESS THAT WE FOUND WAS THE
FACT OF HEARING OUR VOICES BACK MADE US
FEEL EMBARRASSED AND FEEL UNSURE ABOUT
HOW WELL WE HAD PUT IT TOGETHER.
• DID YOU LIKE USING THIS METHOD? WHY?
THIS METHOD WAS USEFUL BECAUSE IT GAVE US
A THOUGHT OF HOW THE PUBLIC WOULD REACT,
NOT IN THE EMBARRISING WAY.

27. FINAL RESULT OF RADIO
ADVERT

29. INITIAL REACTION
An advergame sounds exciting because
it sounds interesting and fun to
advertise a particular product through
gaming, which is something that teens
love to play. Its also very good because
it involves colours which makes the
atmosphere of the game and the
person watching feel excitable.
Making an advergame sounds
interesting because it is another
popular way to advertise and
something that the public can get
involved ,for example, playing it.

30. INITIAL REACTION
EVALUATION
• Strengths of using this method
This method is good because I can
express my feelings about this project so
that others understand. You can talk
about why you like the idea of the
project.
• Weaknesses of using this method
It was difficult to explain properly and
fluently how I feel about this advergame
idea, since I am autistic I have struggles
trying to make myself clear through
communication.
• Did you like using this method? Why?
Yes, I liked using this method because it
gives me a chance to prove my honesty,
and my true feelings about this project.

31. PHOTOSHOP PIXELATED
EXPERIMENTS

32. SKETCHES
• Little pixelated Diet coca cola can
character, dressed up as a super
hero.
• The villains: Sugar cubes, since
there is no sugar in diet coca cola.
• The background is a city named Fat
free city
• Sugar forces are against fat free
city, they try to consume the city in
sugar, making everyone
dangerously ill.
• The sky is dark red with maroon
coloured clouds.
• At the end, Diet coca cola will fly
into the sky and the announcer will
say ‘You win!’ If the sugar cubes
kill you, the hero will fall to the
ground with a flower.

33. SKETCHES EVALUATION
• STRENGTHS OF USING THIS METHOD
DRAWING MY IDEAS GIVES ME AN INITIAL IDEA
OF HOW MY GAME IS GOING TO LOOK LIKE IN
THE GAME. THEY ALSO LOOK APPEALING TO THE
INITIAL THEME OF THE PRODUCT.
• WEAKNESSES OF USING THIS METHOD
IT WAS HARD DRAWING IN 8-BIT STYLE BECAUSE
IN SQUARES I HAD TO MAKE THEM LOOK SIMPLE
AND FUNCTIONAL.
• DID YOU LIKE USING THIS METHOD?
WHY?
YES BECAUSE IT WAS FUN TRYING TO IMAGINE
GOOD IDEAS TO HELP MAKE THIS ADVERGAME
LOOK APPEALING TO THE PRODUCT TO MAKE IT
UNDERSTANDABLE AND INTERESTING.

34. FORMAL PROPOSAL
• STRENGTHS OF USING THIS METHOD
THIS METHOD WAS USEFUL BECAUSE I CAN
FORMALLY EXPRESS MYSELF ABOUT MY IDEA,
BEING MORE ORGANISED AND CLEAR, PRECISELY
‘SELLING’ THE IDEA.
• WEAKNESSES OF USING THIS METHOD
IT WAS HARD TO EXPLAIN FORMALLY THE IDEA AND
HOW TO MAKE MYSELF CLEAR TO THOSE WHO
WOULD READ IT.
• DID YOU LIKE USING THIS METHOD? WHY?
YES BECAUSE IT WAS USEFUL TO GET ORGANISED
AND EXPLAIN MY PROPOSITION PROPERLY, AS WELL
AS HAVING A PLAN TO CONSTRUCT IT.