1. AMY S. MOELLER
4550 Village Club Dr.
Powell, OH 43065
614-270-6731
asmoeller4@gmail.com
SUMMARY
A highly knowledgeable and results-driven marketing leader with a wide array of expertise in
business development and local marketing. A business professional with financial acumen in
Profit and Loss statements, budgets and financial reporting. Implemented local plans to improve
product and sales performance and secure market share growth. Proven track record as trusted
leader and successful people influencer with excellent communication and presentation skills.
PROFESSIONAL EXPERIENCE
YUM! BRANDS – PIZZA HUT
$9 Billion global restaurant brand Dallas, TX
Field Marketing Manager 2003-2015
Provided marketing support for both company and franchised owned restaurant locations across the US.
Developed and lead strategy for local store marketing efforts in equity markets. Consulted with and
advised franchisees on best course in individual markets to meet local needs.
 Monitored and analyzed sales of under-performing markets, worked with franchise partners to
change trends.
 Leveraged influencing skills to sell in all local test markets.
 Capitalized on presentation skills to lead calls, webinars and present at training meetings to build
franchise and equity operators base knowledge on local marketing.
 Built strong relationships with over 100 franchise partners on local marketing plans to influence
best use of spending while adhering to brand standards and complimenting national windows.
 Played key role in developing national school lunch layer resulting in a branded program
increasing revenue from $8M to $23M in three years time.
 Created and reviewed DMA decks with franchise partners in over 75 DMAs designed to build
knowledge of market dynamics.
 Partnered in development of strong local programs such as LocalFlavor Playbook to introduce
new local tools and tactics to support national window at local level with 75% participation in use
of new tools.
 Conducted on-boarding of all new franchisees into the system. Reviewed all available tools,
trained on use and execution. Key marketing contact to new franchise partners during first 90
days with brand.
 Marketing lead on all acquisitions. Responsible for transitioning franchise owned markets into
company operations. Responsible for menus, pricing, couponing and merchandising strategy.
 Three time President’s Award receipt for personal contributions to the brand.
 Launched “Sales Captain” program in equity markets driving restaurant level local marketing
accountability.
 Created restaurant and DMA level plans to drive sales at local level for company markets.
 Lead calls and presented at region meetings to build restaurant manager know how on marketing
calendar and local marketing tactics.

2. Area Coach Cleveland, OH,Pittsburgh, PA and Houston TX 1995-2003
Direct accountability for people, sales and profits of 11-12 restaurants within each region. Responsible
for $10M plus in annual sales. Developed 6 people to above store opportunities. Successfully Managed
profits to above target rating in each region. Two time All Star Area Coach based on sales, profit and
people metrics.
Division Training Instructor 1992-1995
Responsible for planning, scheduling and facilitating all salaried management training classes.
Conducted week long class room training in all aspects of managing people, food and financials for hi-po
salaried assistant managers. Conducted in store training to develop understanding of back of house
computer and use in controlling costs and increasing profits.
Restaurant General Manager 1990-1992
Team Member 1988-1990
EDUCATION
THE OHIO STATE UNIVERSITY Columbus, OH
Bachelor of Arts – Public Relations Journalism 1989
TECHNICAL SKILLS
Powerpoint, Word, Excel, Outlook and Zig Ziglar presentation certification.