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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!
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Building Your Personal Brand
1.
2.
3.
4.
www.kylelacy.com
@kyleplacy facebook.com/kyleplacy
5.
6.
7.
8.
9.
10.
11.
12.
13.
What is a
brand?
14.
15.
16.
Commodity
vs Lifestyle
17.
18.
and a collection
of perceptions
19.
20.
Why is personal
branding important?
21.
22.
23.
6 Pâs to
Building a Personal Brand
24.
25.
â˘Passion
26.
â˘Passion â˘Purpose
27.
â˘Passion â˘Purpose â˘Planning
28.
â˘Passion â˘Purpose â˘Planning â˘People
29.
â˘Passion â˘Purpose â˘Planning â˘People â˘Play
30.
â˘Passion â˘Purpose â˘Planning â˘People â˘Play â˘Perseverance
31.
Your Brand Plan
32.
33.
â˘What are your
goals?
34.
â˘What are your
goals? â˘What do you value?
35.
â˘What are your
goals? â˘What do you value? â˘What are your passions?
36.
â˘What are your
goals? â˘What do you value? â˘What are your passions? â˘What motivates you?
37.
â˘What are your
goals? â˘What do you value? â˘What are your passions? â˘What motivates you? â˘What makes you remarkable?
38.
The Brand Plan
39.
The Brand Plan â˘
Identify Your Passions
40.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory
41.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity
42.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity ⢠Distribute and Scream
43.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity ⢠Distribute and Scream ⢠Measure & Repeat
44.
45.
46.
47.
48.
Super Activity
49.
50.
51.
52.
Why is Organizational Storytelling
Important?
53.
54.
55.
56.
57.
58.
3 Types of
Corporate Sub-Brands
59.
Singular Identity
60.
61.
62.
The Group Dynamic
63.
64.
The Rockstar(s) Quotient
65.
66.
67.
68.
Which One is
Better? ⢠Singular Identity ⢠The Group Dynamic ⢠The Rockstar(s) Quotient
69.
70.
How Do You
Measure Success?
71.
How Do You
Measure UP?
72.
Measurement
73.
Measurement ⢠Fan Counts
74.
Measurement ⢠Fan Counts â˘
Google Grade
75.
Measurement ⢠Fan Counts â˘
Google Grade ⢠Twitter for Klout
76.
Measurement ⢠Fan Counts â˘
Google Grade ⢠Twitter for Klout ⢠Sales Metrics
77.
Measurement ⢠Fan Counts â˘
Google Grade ⢠Twitter for Klout ⢠Sales Metrics ⢠Email Distribution
78.
Measurement ⢠Fan Counts â˘
Google Grade ⢠Twitter for Klout ⢠Sales Metrics ⢠Email Distribution ⢠LinkedIn Profile Views
79.
Measurement ⢠Fan Counts â˘
Google Grade ⢠Twitter for Klout ⢠Sales Metrics ⢠Email Distribution ⢠LinkedIn Profile Views ⢠Retweets Per Page View
80.
The Brand Plan
81.
The Brand Plan â˘
Identify Your Passions
82.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory
83.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity
84.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity ⢠Distribute and Scream
85.
The Brand Plan â˘
Identify Your Passions ⢠Take Inventory ⢠Craft Your Identity ⢠Distribute and Scream ⢠Measure & Repeat
86.
DO THIS TOMORROW
87.
DO THIS TOMORROW â˘
Build Your Brand Plan
88.
DO THIS TOMORROW â˘
Build Your Brand Plan ⢠Review Your Social Policy
89.
DO THIS TOMORROW â˘
Build Your Brand Plan ⢠Review Your Social Policy ⢠Define Your Support Group
90.
DO THIS TOMORROW â˘
Build Your Brand Plan ⢠Review Your Social Policy ⢠Define Your Support Group ⢠Do Not Tweet After 2am on a Weekend
91.
Connect With Me â˘
Blog: http://www.kylelacy.com ⢠Twitter: @kyleplacy ⢠Email: kyle@getbrandswag.com ⢠Phone: 1-765-610-5965
Editor's Notes
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