Know your strengths and weaknesses as a photographer, and the importance of branding

1. BRANDING
WHAT IS A BRAND?

2. Brand:
A collection of perceptions in the mind
of the consumer.

5. Branding is AS important as
taking nice photos and investing
money into your business.

6. Why?
Because it is what will make you
STAND OUT

7. GO BACK TO THE BASICS.

8. YOU.
WHO ARE YOU?

9. The core of your brand:
DEFINING WHO YOU ARE
• Describe you in 5 words
• Strengths & weaknesses

10. MY STRENGTHS
• Writer
• Outgoing, friendly personality
• Film / Design background
• I am a girl

11. MY WEAKNESSES:
• Inexperienced
• No portfolio
• Limited gear
• I am a girl

12. STYLE.
Your style should be a true
visual representation of your brand.

13. The supermarket photographer.
When you do everything,
you send mixed signals to your clients.
RESULT?
THEY DON’T REMEMBER YOU
Be careful of what you put on your blog and website.

14. The LOOK BOOK.
- Compilation of images that inspire you
- What you like/inspired by will influence
your style

17. Clear style + clear brand =
• Reduces price/service comparison clients
• Helps attract clients who love YOU, and YOUR WORK.
• You are unique.

18. 4 Practical tips.
- Don’t let others define you or your brand
- Spend money on what is IMPORTANT.
- Pick and study brands you like
- DO IT.