Building Your Personal Brand

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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

Technology Business

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

Commodity
vs
Lifestyle

and a collection
of perceptions

Why is personal
branding
important?

•Passion

•Passion
•Purpose

•Passion
•Purpose
•Planning

•Passion
•Purpose
•Planning
•People

•Passion
•Purpose
•Planning
•People
•Play

•Passion
•Purpose
•Planning
•People
•Play
•Perseverance

•What are your goals?

•What are your goals?
•What do you value?

•What are your goals?
•What do you value?
•What are your passions?

•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?

•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What makes you
remarkable?

Super
Activity

Why is
Organizational
Storytelling
Important?

3 Types of
Corporate
Sub-Brands

Singular
Identity

The Group
Dynamic

The
Rockstar(s)
Quotient

Which One is Better?

• Singular Identity
• The Group Dynamic
• The Rockstar(s) Quotient

How Do You Measure
Success?

How Do You Measure
UP?

Measurement

Measurement
• Fan Counts

Measurement
• Fan Counts
• Google Grade

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution

DO THIS TOMORROW

Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Artificial Intelligence: Facts and Myths

Artificial Intelligence: Facts and Myths

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Automating Google Workspace (GWS) & more with Apps Script

Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

A Domino Admins Adventures (Engage 2024)

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Boost Fertility New Invention Ups Success Rates.pdf

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How to convert PDF to text with Nanonets

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With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Principled Technologies

Evaluating the top large language models.pdf

Evaluating the top large language models.pdf

Evaluating the top large language models.pdf

ChristopherTHyatt

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This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

From Event to Action: Accelerate Your Decision Making with Real-Time Automation

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

IAC 2024 - IA Fast Track to Search Focused AI Solutions

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

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Data Cloud, More than a CDP by Matt Robison

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Anna Loughnan Colquhoun

Partners Life - Insurer Innovation Award 2024

Partners Life - Insurer Innovation Award 2024

Partners Life - Insurer Innovation Award 2024

The Digital Insurer

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Finology Group – Insurtech Innovation Award 2024

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The Digital Insurer

Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...

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presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

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Artificial Intelligence: Facts and Myths

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presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

presentation ICT roal in 21st century education

Building Your Personal Brand

1.

2.

3.

4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

5.

6.

7.

8.

9.

10.

11.

12.

13. What is a brand?

14.

15.

16. Commodity vs Lifestyle

17.

18. and a collection of perceptions

19.

20. Why is personal branding important?

21.

22.

23. 6 P’s to Building a Personal Brand

24.

26. •Passion •Purpose

27. •Passion •Purpose •Planning

28. •Passion •Purpose •Planning •People

29. •Passion •Purpose •Planning •People •Play

30. •Passion •Purpose •Planning •People •Play •Perseverance

31. Your Brand Plan

32.

33. •What are your goals?

34. •What are your goals? •What do you value?

35. •What are your goals? •What do you value? •What are your passions?

36. •What are your goals? •What do you value? •What are your passions? •What motivates you?

37. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?

38. The Brand Plan

39. The Brand Plan • Identify Your Passions

40. The Brand Plan • Identify Your Passions • Take Inventory

41. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity

42. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream

43. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat

44.

45.

46.

47.

48. Super Activity

49.

50.

51.

52. Why is Organizational Storytelling Important?

53.

54.

55.

56.

57.

58. 3 Types of Corporate Sub-Brands

59. Singular Identity

60.

61.

62. The Group Dynamic

63.

64. The Rockstar(s) Quotient

65.

66.

67.

68. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient

69.

70. How Do You Measure Success?

71. How Do You Measure UP?

72. Measurement

73. Measurement • Fan Counts

74. Measurement • Fan Counts • Google Grade

75. Measurement • Fan Counts • Google Grade • Twitter for Klout

76. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics

77. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution

78. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views

79. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View

80. The Brand Plan

81. The Brand Plan • Identify Your Passions

82. The Brand Plan • Identify Your Passions • Take Inventory

83. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity

84. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream

85. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat

86. DO THIS TOMORROW

87. DO THIS TOMORROW • Build Your Brand Plan

88. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy

89. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group

90. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend

91. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

Editor's Notes